Position Summary

The Digital Content Writer at FSM is responsible for the creation of digital content including on-page copy updates, topic research, and writing to increase client visibility and KPIs through search engines. Embracing FSM’s core values, a successful Digital Content Writer candidate for FSM understands content writing and proofreading, research, reporting, and the real business impact of what they do.

FSM’s ideal Digital Creative Specialist must have: 

• An interest in people AND digital marketing: Understanding your audience is key to any marketing effort especially so with Digital Marketing. Can you meet your audience where they’re at – without ever meeting them face-to-face?
• You want to know why: It’s more than what someone is searching for – you need to know why they are searching.
• Passion about helping businesses and nonprofits grow: You realize that businesses and nonprofits are the backbones of any community, and you are passionate about doing what it takes to help them thrive!

Primary Responsibility – Performance & Task Management

• Execute a content strategy that aligns with the company’s marketing objectives and target audience.
• Write and optimize engaging blog posts, articles, website content, social media updates, and other types of content to improve search engine rankings and increase organic traffic.
• Conduct comprehensive keyword research to identify relevant topics and target keywords with high search volume and low competition.
• Develop a mastery around the brands and voices to be represented by the written copy.
• Collaborate with the greater Digital Team to brainstorm ideas, research industry trends, and identify content gaps.
• Ensure all content is well-structured, follows SEO best practices, and is optimized for readability and user experience.
• Edit and proofread content to ensure accuracy, clarity, and adherence to client brand guidelines.
• Stay up-to-date with the latest SEO trends, algorithms, and best practices to continually optimize content strategies.
• Collaborate with designers, developers, and other team members to enhance content with visual elements, infographics, and interactive features.

Measure: Performance, impact, accuracy, and speed of work.

Skill Set 

• Ability to research, write and proofread digital copy.
• Strong attention to detail, grammar and word usage.
• Ability to conduct thorough research on various topics and present complex information in a clear and concise manner.
• Strong written communication, verbal communication, and presentation skills.
• Creative thinking and the ability to generate unique ideas that resonate with the target audience.
• Knowledge of basic graphic design principles and the ability to work with design software (e.g., Adobe Photoshop) is a plus.
• Ability to work independently as well as with a team.
• Client-first, service-focused mentality.

Education and Experience

• Bachelor’s degree in marketing, communications, journalism, English, or related field.
• 1-2 years of experience in digital content writing.