Over the last 2 weeks a lot has changed. As a marketing communications pro, you are likely asking yourselves some new questions… What does my target audience care about these days? Do they have new priorities? Does the problem my business solves for them maintain a...
I like football. But I love advertising. So, when it comes to the Super Bowl, I actually do prefer watching the ads to the game. I found this out about myself years ago, when I would unconsciously shush people when the ads came on, but gab away during the game action....
By default, I view the world through a prism of marketing intrigue. The result is I tend to examine nearly everything I see with a perceived (or real) angle, and most of the information I consume becomes either analysis or inspiration. Over the years, I have found...
