by Josh Gordon | Mar 29, 2017 | Digital Marketing
“Digital advertising sucks.” This is the mantra shouted by many top advertisers over the past year. First it was Procter & Gamble last year. You know, that company that just so happens to be the largest advertiser in the United States. P&G tried an early...
by Josh Gordon | Mar 28, 2017 | Advertising, Digital Marketing
By default, I view the world through a prism of marketing intrigue. The result is I tend to examine nearly everything I see with a perceived (or real) angle, and most of the information I consume becomes either analysis or inspiration. Over the years, I have found...
by Josh Gordon | Sep 28, 2016 | Digital Marketing
It’s planning season! Time to forecast next year, and build the marketing plan that will deliver the goods. If you’re building your plan, and the digital portion is underfunded consider restricting your approach. Here are a few digital marketing data points you can...
by Josh Gordon | Apr 21, 2016 | Customer Experience, Design, Digital Marketing
You have probably noticed, but in case you haven’t, there is a reason you always exit into the gift shop at the zoo. The minds behind the construction of the zoo just know you have kids. And there’s nothing kids want more than random stuff! Joking aside, the “stuff”...
by Josh Gordon | Apr 13, 2016 | Digital Marketing
Of all of the fundamental aspects to marketing, search marketing is in the top two most important. If you want to be discovered, search is essential. But, it’s not easily understood. Why? Is it because it leans more science than art? Maybe. Honestly, I blame buzzwords...
