by Full Spectrum Marketing | Mar 16, 2016 | Marketing, Social Media
When marketing types discuss social media, they mostly mean Facebook marketing. Why? It’s simple. A mere 1.038 Billion people use Facebook everyday across the globe. Yea. Billion. With a B. Daily. If you are in marketing or communications, your job has two parts. Part...
by Full Spectrum Marketing | Feb 24, 2016 | Marketing, Social Media, Word Of Mouth
The other day my friend (we’ll call him Shawn) said he bought some plane tickets on an airline that shall remain nameless. Shawn said the experience was dreadful… the company’s e-Commerce experience kept annoying him with prompts for crazy things like trip insurance....
by Full Spectrum Marketing | Feb 16, 2016 | Brand, Marketing
Just ad space for the Super Bowl this year cost five million bucks for 30 seconds. That doesn’t include agency fees, celebrity cameo fees, production costs, etc. for creating the content. All in, it’s nearly ten million bucks. Why on earth would a company consider...
by Full Spectrum Marketing | Feb 9, 2016 | Marketing
It’s happened to all of us. We innocently search on Google for something like plane tickets to Las Vegas. We browse for a couple of minutes, but fail to find what we want. So we move on, and check the news on Facebook. That’s when you see it. A tiny ad tucked neatly...
by Full Spectrum Marketing | Feb 3, 2016 | Marketing
If forced to choose a single common trait amongst marketing people, it is the inclination to overcomplicate everything. While some nuances of marketing are justifiably complex, much of the important stuff is not. Yet, the instinct for complexity extends to all aspects...
by Full Spectrum Marketing | Jan 27, 2016 | Marketing
On Advertising, a seminal book by advertising legend David Ogilvy, was published in 1985. Cable television was quickly joining broadcast TV, newspapers, magazines, and radio as mandatory mediums essential for reaching potential customers. It was a simpler time. The...
