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Leveraging Word Of Mouth In the Digital Age

Leveraging Word Of Mouth In the Digital Age

by Josh Gordon | Feb 24, 2016 | Marketing, Social Media, Word Of Mouth

The other day my friend (we’ll call him Shawn) said he bought some plane tickets on an airline that shall remain nameless. Shawn said the experience was dreadful… the company’s e-Commerce experience kept annoying him with prompts for crazy things like trip insurance....
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