from ourteam
Brain Science and Effective Websites
Today is the final piece in a series where we have explored website building from a variety of useful angles. First we examined how we should set and enforce our...
5 Website Technologies That Show Off Your Business
We have discussed a lot of information about websites lately. That’s on purpose. Websites, in general, have a long way to go to better and more effectively tell the story of...
Quit Disrespecting Your Website Content
If you want a persuasive and effective website that is easily found online, you need a lot of pages of content that are well optimized for search engines. The content must...
Essential Habits of Effective Homepages
Last week we talked about the basics of a quality website. Today we confront a fundamental truth about all websites that often goes missed. Your website is the essential...
What Do You Expect Out of Your Website?
Today’s column is the first in a series I’m doing specifically on websites. Why websites? Despite the fact that technology is advancing rapidly, the website remains the...
How to Lead Your Industry
You love your team. You love your products. Your customers have great things to say about you. But, it’s been almost a decade since the company has experienced meaningful...
Is Your Marketing An Investment or An Expense?
If you see your marketing as an expense, it’s just a line item on your budget. That’s about it. You know you need to do marketing, so you pay for some. It’s not a daily...
Why Top-of-Mind Awareness Still Matters
With so many highly measurable digital marketing tools and fancy mobile marketing programs and data-based marketing models it’s pretty easy to forget about the old standby...
Content Marketing Makes Your Advertising Work
Let’s talk about autopilot advertising, and advertising equity. Autopilot Advertising Earlier this week the guy who handles our pest control came through the office. The...
3 Stats To Build your 2017 Marketing On
It’s planning season! Time to forecast next year, and build the marketing plan that will deliver the goods. If you’re building your plan, and the digital portion is...
Plan Your Positioning To Spur Growth
Well, this is ambitious. Is it possible to effectively articulate the importance of knowing how to position your company in the market in just a few hundred words? Nope. So...
Facebook Messenger’s Massive Marketing Potential
A software platform as powerful as Facebook serves multiple purposes in the world of communications. We all know the value it holds for people connecting with people, for...
Make Sure You Understand What Your Audience Expects
A recent study published by the Pew Research Center reported that the number of Americans who read a physical book in the past year is 65 percent. That number is largely...
It’s Time To Up Our Customer Service Game
Have you ever heard of something called “Parkinson’s Law?” If so, we are going to discuss how it relates to modern customer service. If you aren’t familiar with Parkinson’s...
How To Reach Youth In Community Elections
By now you probably know how much I love marketing and communications. What you may not know is that I love politics almost as much. First it is a study in effective...
Why Does SEO Take So Darn Long?
“I’ve told you a million times never to exaggerate.” That’s one of my favorite examples of hyperbole. If I had a nickel for every time I’ve used that phrase I’d have more...
How To Make Local Marketing Work
I love what I do for a living. Part of my job-joy comes from the range of marketing and communications challenges I encounter. While I enjoy global brands and projects, I...
Olympics Marketing and Communications Testing Ground
In all of the media hubbub of the Democratic and Republican Conventions it’s easy to forget what is actually the largest media event on the globe this year – the 2016 Rio...
Can Pokémon Go Work For Your Business?
Everyone is nuts for Pokémon Go right now. What began as a joint project for Niantic Labs (a Google company that also has many of the folks who designed Google Maps) and...
Resist the Fear – Dive In To New Technologies
You pick up your newspaper to get the day’s news. The paper has a bunch of ads, and you notice one for the telephone. The ad makes sense, because it’s early in the...
What Facebook’s New Updates Mean For Marketers
One of the trickier elements of being a communications professional these days is dealing with constant change in our channels of communications. When changes are made to...