from ourteam
What Facebook’s New Updates Mean For Marketers
One of the trickier elements of being a communications professional these days is dealing with constant change in our channels of communications. When changes are made to...
Should We Use Fear In Our Marketing?
While there are many great debates in how to execute marketing messaging, today I challenge us to consider the use of fear in marketing. Fear is a frequent trigger in all...
Why Bother With Video, It Seems Complicated
Of all marketing tactics available to marketers, video is the most impressive, tantalizing, and intimidating. I have a colleague who assesses the marketer’s viewpoint on...
How Do People Communicate and Consume Information?
Communications is separated into two parts – how we send information and how we consume information. I write a lot in this space about how we send communication. That’s a...
What The Latest Internet Trends Mean For Your Business
In the world of Internet and venture capitalism, few names magnetize respect the way that Mary Meeker’s does. Meeker joined the prestigious venture capital firm Kleiner,...
Not Every Social Network Is Great For Marketing
In marketing circles there are many befuddling things. Some are universal. Some are just learned pet peeves. Here is a short sample from my list… QR codes, pointless logo...
Unlocking Content Marketing’s Massive Value
It’s finally time to demystify one of my favorite marketing methods – content marketing. Whether you are promoting a company, introducing a product, or building a brand,...
Do You Have a Basic, Informed Mobile Strategy?
Over the past two columns we have truly covered a full spectrum of ground in the marketing world, from creative color choices to high-level business strategy. Since On...
A Quick Way To Define Your Competition
Time for a strategic conversation. The day-to-day world of your business keeps you incredibly busy, mostly working on managing details and maintaining progress. Or, if...
How Colors Controls The Perception of Your Business
To date, this column has focused a great deal on the function of marketing, rather than the form. For example, discussions of where people seek information, how search...
Medium Matters – How You Communicate Impacts Your Story
My family was fortunate enough to get its first computer when I was just six years old. My older brother and I went nuts for it. This was the mid-1980s. The home computer...
How Are Your Sales Reps Shaping Your Business?
Earlier this year I wrote about the body language of your business. The premise is simple – everything about your business or organization communicates and sends a message....
What Gettysburg Has To Do With Website Development
You have probably noticed, but in case you haven’t, there is a reason you always exit into the gift shop at the zoo. The minds behind the construction of the zoo just know...
Search Marketing Remains Confusing, Essential
Of all of the fundamental aspects to marketing, search marketing is in the top two most important. If you want to be discovered, search is essential. But, it’s not easily...
7 Indicators You’re Hard To Do Business With
I need office furniture. So, I called my office furniture person, who visited me twice for discussion and guidance. The visits, which included visuals, helped me out. Then…...
The Scientific Reasons Yolo Marketing Doesn’t Work
“If I had more time, I would have written a shorter letter.” – Blaise Pascal in Letter XVI, 4 December 1656 Pascal was a 17th Century French mathematician, physicist,...
Make Facebook Work For Your Business
When marketing types discuss social media, they mostly mean Facebook marketing. Why? It’s simple. A mere 1.038 Billion people use Facebook everyday across the globe. Yea....
Improved Customer Service From An Unlikely Source
Throughout my career I’ve had to hire folks (in fact, I’m hiring three right now!). I have a few favorite, “go to” interview questions I like. My favorite question is met...
How To Win Event Marketing
Trade shows have their own unique culture. You will meet one of three types of people at a trade event: No. 1 – The Zealot Have you even been accosted in the aisle by a...
Leveraging Word Of Mouth In the Digital Age
The other day my friend (we’ll call him Shawn) said he bought some plane tickets on an airline that shall remain nameless. Shawn said the experience was dreadful… the...
What It Takes To Be A Lovable Company
Just ad space for the Super Bowl this year cost five million bucks for 30 seconds. That doesn’t include agency fees, celebrity cameo fees, production costs, etc. for...