The Latest On Marketing

What It Takes To Be A Lovable Company

Just ad space for the Super Bowl this year cost five million bucks for 30 seconds. That doesn’t include agency fees, celebrity cameo fees, production costs, etc. for creating the content. All in, it’s nearly ten million bucks. Why on earth would a company consider...

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The Good Marketing vs. Creepy Marketing Debate

It’s happened to all of us. We innocently search on Google for something like plane tickets to Las Vegas. We browse for a couple of minutes, but fail to find what we want. So we move on, and check the news on Facebook. That’s when you see it. A tiny ad tucked neatly...

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Do You Know the Body Language of Your Business?

If forced to choose a single common trait amongst marketing people, it is the inclination to overcomplicate everything. While some nuances of marketing are justifiably complex, much of the important stuff is not. Yet, the instinct for complexity extends to all aspects...

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Let’s Demystify Marketing

On Advertising, a seminal book by advertising legend David Ogilvy, was published in 1985. Cable television was quickly joining broadcast TV, newspapers, magazines, and radio as mandatory mediums essential for reaching potential customers. It was a simpler time. The...

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