by Full Spectrum Marketing | Jul 13, 2016 | Social Media
One of the trickier elements of being a communications professional these days is dealing with constant change in our channels of communications. When changes are made to Google’s algorithm, or the technology for building a website, we have to take note and adjust on...
by Full Spectrum Marketing | Jul 6, 2016 | Marketing
While there are many great debates in how to execute marketing messaging, today I challenge us to consider the use of fear in marketing. Fear is a frequent trigger in all types of marketing messages and advertising. Usage of fear in communications is designed to do...
by Full Spectrum Marketing | Jun 29, 2016 | Marketing, Video
Of all marketing tactics available to marketers, video is the most impressive, tantalizing, and intimidating. I have a colleague who assesses the marketer’s viewpoint on what makes a quality video with this delightful and convicting analogy – everyone wants Tom Hanks,...
by Full Spectrum Marketing | Mar 24, 2016 | Marketing
“If I had more time, I would have written a shorter letter.” – Blaise Pascal in Letter XVI, 4 December 1656 Pascal was a 17th Century French mathematician, physicist, inventor, writer, and philosopher – how is that for a job description? He did so much writing that he...
by Full Spectrum Marketing | Jan 27, 2016 | Marketing
On Advertising, a seminal book by advertising legend David Ogilvy, was published in 1985. Cable television was quickly joining broadcast TV, newspapers, magazines, and radio as mandatory mediums essential for reaching potential customers. It was a simpler time. The...
