Can Your Business Use Content to Compete?

Can Your Business Use Content to Compete?

During the week of February 6, 2017, Huffington Post – one of the most successful online-first publications in our still short history of the Internet – posted content on 10 media platforms over seven days. In total, HuffPo added 1,665 posts to the Internet over that...
Brain Science and Effective Websites

Brain Science and Effective Websites

Today is the final piece in a series where we have explored website building from a variety of useful angles. First we examined how we should set and enforce our expectations of a website. Then we explored the common traits that all effective websites have before...
How to Lead Your Industry

How to Lead Your Industry

You love your team. You love your products. Your customers have great things to say about you. But, it’s been almost a decade since the company has experienced meaningful growth. What gives? For this ailment, a prescription of industry leadership is usually best. But,...
Why Top-of-Mind Awareness Still Matters

Why Top-of-Mind Awareness Still Matters

With so many highly measurable digital marketing tools and fancy mobile marketing programs and data-based marketing models it’s pretty easy to forget about the old standby marketing methods. For example, when was the last time you considered the value of...
Plan Your Positioning To Spur Growth

Plan Your Positioning To Spur Growth

Well, this is ambitious. Is it possible to effectively articulate the importance of knowing how to position your company in the market in just a few hundred words? Nope. So why am I writing this column on the subject of positioning your business? Because a well...
Should We Use Fear In Our Marketing?

Should We Use Fear In Our Marketing?

While there are many great debates in how to execute marketing messaging, today I challenge us to consider the use of fear in marketing. Fear is a frequent trigger in all types of marketing messages and advertising. Usage of fear in communications is designed to do...
What It Takes To Be A Lovable Company

What It Takes To Be A Lovable Company

Just ad space for the Super Bowl this year cost five million bucks for 30 seconds. That doesn’t include agency fees, celebrity cameo fees, production costs, etc. for creating the content. All in, it’s nearly ten million bucks. Why on earth would a company consider...