Gearing to Shake Things Up? Take a Lesson from Cadillac

Gearing to Shake Things Up? Take a Lesson from Cadillac

In 2013 Cadillac sold 182,543 cars. That’s 15,211 cars per month, and 507 per day. That seems like a lot. And, in many ways, it is. In fact, those numbers sound like a healthy company. At an average price of $62,352.50, that’s $11.3 billion (with a “B”). Which is...
Becoming the Best Can’t Be Cheap or Easy

Becoming the Best Can’t Be Cheap or Easy

Ferrari. What do you think about when you hear that name? The name conjures beautiful images to mind, right? The first few things I think of are the color red, the prancing horse, that sound, and decades of Formula One racing success. But, there’s another reality,...
5 Essential Habits of a Professional

5 Essential Habits of a Professional

I often joke that the difference between being an amateur and being a professional is that professionals have success on purpose. Okay, I’m only half joking. The truth is, everyone has a job. For some people, the ambition ends there. But, professionals take pride in...
5 Essential 2017 Marketing Predictions

5 Essential 2017 Marketing Predictions

Sure seems like this year flew by, didn’t it? We have covered a lot of territory this year in On Marketing. As we enter the final couple of weeks in 2016, let’s shift our focus more on the future and plan our efforts for 2017. Because I’m a student of marketing and...
Quit Disrespecting Your Website Content

Quit Disrespecting Your Website Content

If you want a persuasive and effective website that is easily found online, you need a lot of pages of content that are well optimized for search engines. The content must also be readable and convincing to humans. Search engine rules are constantly changing, and...