by Full Spectrum Marketing | Oct 6, 2016 | content marketing
Let’s talk about autopilot advertising, and advertising equity. Autopilot Advertising Earlier this week the guy who handles our pest control came through the office. The office was abuzz with our usual chatter and meetings and whatnot. In our focused state, it was...
by Full Spectrum Marketing | Sep 28, 2016 | Digital Marketing
It’s planning season! Time to forecast next year, and build the marketing plan that will deliver the goods. If you’re building your plan, and the digital portion is underfunded consider restricting your approach. Here are a few digital marketing data points you can...
by Full Spectrum Marketing | Sep 7, 2016 | Audience, Marketing
A recent study published by the Pew Research Center reported that the number of Americans who read a physical book in the past year is 65 percent. That number is largely unchanged from the last time this study was conducted four years ago. Perhaps more surprisingly,...
by Full Spectrum Marketing | Aug 17, 2016 | SEO
“I’ve told you a million times never to exaggerate.” That’s one of my favorite examples of hyperbole. If I had a nickel for every time I’ve used that phrase I’d have more than a few nickels. If I earned nickels for every time I’ve been asked, “why does search...
by Full Spectrum Marketing | Aug 10, 2016 | Marketing
I love what I do for a living. Part of my job-joy comes from the range of marketing and communications challenges I encounter. While I enjoy global brands and projects, I also enjoy the unique challenges of local, grassroots marketing efforts. Let’s take some time...
by Full Spectrum Marketing | Jul 20, 2016 | Technology
You pick up your newspaper to get the day’s news. The paper has a bunch of ads, and you notice one for the telephone. The ad makes sense, because it’s early in the 20th Century. You don’t have a telephone yet – only the fancy people have one. The ad is designed to...
by Full Spectrum Marketing | Jul 13, 2016 | Social Media
One of the trickier elements of being a communications professional these days is dealing with constant change in our channels of communications. When changes are made to Google’s algorithm, or the technology for building a website, we have to take note and adjust on...
by Full Spectrum Marketing | Jul 6, 2016 | Marketing
While there are many great debates in how to execute marketing messaging, today I challenge us to consider the use of fear in marketing. Fear is a frequent trigger in all types of marketing messages and advertising. Usage of fear in communications is designed to do...
by Full Spectrum Marketing | May 19, 2016 | Marketing
Time for a strategic conversation. The day-to-day world of your business keeps you incredibly busy, mostly working on managing details and maintaining progress. Or, if you’re like 100 percent of other businesses in the universe, putting out fires. Getting the time to...