Why Does SEO Take So Darn Long?

Why Does SEO Take So Darn Long?

“I’ve told you a million times never to exaggerate.” That’s one of my favorite examples of hyperbole. If I had a nickel for every time I’ve used that phrase I’d have more than a few nickels. If I earned nickels for every time I’ve been asked, “why does search...
How To Make Local Marketing Work

How To Make Local Marketing Work

I love what I do for a living. Part of my job-joy comes from the range of marketing and communications challenges I encounter. While I enjoy global brands and projects, I also enjoy the unique challenges of local, grassroots marketing efforts. Let’s take some time...
Should We Use Fear In Our Marketing?

Should We Use Fear In Our Marketing?

While there are many great debates in how to execute marketing messaging, today I challenge us to consider the use of fear in marketing. Fear is a frequent trigger in all types of marketing messages and advertising. Usage of fear in communications is designed to do...
A Quick Way To Define Your Competition

A Quick Way To Define Your Competition

Time for a strategic conversation. The day-to-day world of your business keeps you incredibly busy, mostly working on managing details and maintaining progress. Or, if you’re like 100 percent of other businesses in the universe, putting out fires. Getting the time to...