Don’t Forget To Get The Basics Right

Don’t Forget To Get The Basics Right

Too often we get mired into the weeds of our businesses. I like to say that we get too busy working IN the business to work ON the business. On Marketing is guilty of this, too. We drill down and stay in the weeds on all of this marketing communications stuff we do....
Warren Buffett Washes Down Cheetos with Cherry Coke

Warren Buffett Washes Down Cheetos with Cherry Coke

I recently had the distinct pleasure of seeing Warren Buffett speak at an event. The books and articles written about him elevate him to nearly superhuman abilities. Some claim he can see the future, or that he turns everything he touches into gold, or that he can buy...