by Full Spectrum Marketing | Aug 10, 2016 | Marketing
I love what I do for a living. Part of my job-joy comes from the range of marketing and communications challenges I encounter. While I enjoy global brands and projects, I also enjoy the unique challenges of local, grassroots marketing efforts. Let’s take some time...
by Full Spectrum Marketing | Jul 27, 2016 | Technology
Everyone is nuts for Pokémon Go right now. What began as a joint project for Niantic Labs (a Google company that also has many of the folks who designed Google Maps) and Nintendo has turned into a smash hit that people and company executives both love. For anyone not...
by Full Spectrum Marketing | Jul 20, 2016 | Technology
You pick up your newspaper to get the day’s news. The paper has a bunch of ads, and you notice one for the telephone. The ad makes sense, because it’s early in the 20th Century. You don’t have a telephone yet – only the fancy people have one. The ad is designed to...
by Full Spectrum Marketing | Jul 13, 2016 | Social Media
One of the trickier elements of being a communications professional these days is dealing with constant change in our channels of communications. When changes are made to Google’s algorithm, or the technology for building a website, we have to take note and adjust on...
by Full Spectrum Marketing | Jun 29, 2016 | Marketing, Video
Of all marketing tactics available to marketers, video is the most impressive, tantalizing, and intimidating. I have a colleague who assesses the marketer’s viewpoint on what makes a quality video with this delightful and convicting analogy – everyone wants Tom Hanks,...
by Full Spectrum Marketing | Jun 22, 2016 | Marketing
Communications is separated into two parts – how we send information and how we consume information. I write a lot in this space about how we send communication. That’s a big part of what marketing is. I don’t, however, spend a whole lot of time on how we consume...
by Full Spectrum Marketing | Jun 15, 2016 | Internet Trends
In the world of Internet and venture capitalism, few names magnetize respect the way that Mary Meeker’s does. Meeker joined the prestigious venture capital firm Kleiner, Perkins, Caufield, Byers (KPCB) around Christmas of 2010, where she works today. She began her...
by Full Spectrum Marketing | May 4, 2016 | Communications, Marketing
My family was fortunate enough to get its first computer when I was just six years old. My older brother and I went nuts for it. This was the mid-1980s. The home computer came complete with a (by today’s standards) painfully slow processor, featured all of four colors...
