Becoming the Best Can’t Be Cheap or Easy

Becoming the Best Can’t Be Cheap or Easy

Ferrari. What do you think about when you hear that name? The name conjures beautiful images to mind, right? The first few things I think of are the color red, the prancing horse, that sound, and decades of Formula One racing success. But, there’s another reality,...
A Holiday Challenge That Will Transform Your Business

A Holiday Challenge That Will Transform Your Business

One of the reasons I love the holidays so much is that I take some time to think. Everything slows down. Everyone is usually a bit kinder. That’s the way I articulate “the magic” of the holidays. It’s a bit idealistic. But if you look for it you’ll see it, too. It is...
Plan Your Positioning To Spur Growth

Plan Your Positioning To Spur Growth

Well, this is ambitious. Is it possible to effectively articulate the importance of knowing how to position your company in the market in just a few hundred words? Nope. So why am I writing this column on the subject of positioning your business? Because a well...
Why Does SEO Take So Darn Long?

Why Does SEO Take So Darn Long?

“I’ve told you a million times never to exaggerate.” That’s one of my favorite examples of hyperbole. If I had a nickel for every time I’ve used that phrase I’d have more than a few nickels. If I earned nickels for every time I’ve been asked, “why does search...