Becoming the Best Can’t Be Cheap or Easy

Becoming the Best Can’t Be Cheap or Easy

Ferrari. What do you think about when you hear that name? The name conjures beautiful images to mind, right? The first few things I think of are the color red, the prancing horse, that sound, and decades of Formula One racing success. But, there’s another reality,...
How To Make Local Marketing Work

How To Make Local Marketing Work

I love what I do for a living. Part of my job-joy comes from the range of marketing and communications challenges I encounter. While I enjoy global brands and projects, I also enjoy the unique challenges of local, grassroots marketing efforts. Let’s take some time...
Should We Use Fear In Our Marketing?

Should We Use Fear In Our Marketing?

While there are many great debates in how to execute marketing messaging, today I challenge us to consider the use of fear in marketing. Fear is a frequent trigger in all types of marketing messages and advertising. Usage of fear in communications is designed to do...
A Quick Way To Define Your Competition

A Quick Way To Define Your Competition

Time for a strategic conversation. The day-to-day world of your business keeps you incredibly busy, mostly working on managing details and maintaining progress. Or, if you’re like 100 percent of other businesses in the universe, putting out fires. Getting the time to...