What Do You Expect Out of Your Website?

What Do You Expect Out of Your Website?

Today’s column is the first in a series I’m doing specifically on websites. Why websites? Despite the fact that technology is advancing rapidly, the website remains the single most important marketing material you have. If your website stinks – meaning it doesn’t tell...
It’s Time To Up Our Customer Service Game

It’s Time To Up Our Customer Service Game

Have you ever heard of something called “Parkinson’s Law?” If so, we are going to discuss how it relates to modern customer service. If you aren’t familiar with Parkinson’s Law, it helps us understand the interplay between the effort a task takes and the time a task...
Should We Use Fear In Our Marketing?

Should We Use Fear In Our Marketing?

While there are many great debates in how to execute marketing messaging, today I challenge us to consider the use of fear in marketing. Fear is a frequent trigger in all types of marketing messages and advertising. Usage of fear in communications is designed to do...