Warren Buffett Washes Down Cheetos with Cherry Coke

Warren Buffett Washes Down Cheetos with Cherry Coke

I recently had the distinct pleasure of seeing Warren Buffett speak at an event. The books and articles written about him elevate him to nearly superhuman abilities. Some claim he can see the future, or that he turns everything he touches into gold, or that he can buy...
How To Recognize Good Customer Service

How To Recognize Good Customer Service

It may not surprise you that I like to read. In fact, I have more desire to read than I have time to read. My reading list is long, and ever growing. I am fortunate to have a wonderful group of friends and colleagues who routinely recommend books to me. I actually...
Brain Science and Effective Websites

Brain Science and Effective Websites

Today is the final piece in a series where we have explored website building from a variety of useful angles. First we examined how we should set and enforce our expectations of a website. Then we explored the common traits that all effective websites have before...
Quit Disrespecting Your Website Content

Quit Disrespecting Your Website Content

If you want a persuasive and effective website that is easily found online, you need a lot of pages of content that are well optimized for search engines. The content must also be readable and convincing to humans. Search engine rules are constantly changing, and...
Essential Habits of Effective Homepages

Essential Habits of Effective Homepages

Last week we talked about the basics of a quality website. Today we confront a fundamental truth about all websites that often goes missed. Your website is the essential marketing material for your business. We usually don’t think about our website that way, though....
What Do You Expect Out of Your Website?

What Do You Expect Out of Your Website?

Today’s column is the first in a series I’m doing specifically on websites. Why websites? Despite the fact that technology is advancing rapidly, the website remains the single most important marketing material you have. If your website stinks – meaning it doesn’t tell...