Don’t Forget To Get The Basics Right

Don’t Forget To Get The Basics Right

Too often we get mired into the weeds of our businesses. I like to say that we get too busy working IN the business to work ON the business. On Marketing is guilty of this, too. We drill down and stay in the weeds on all of this marketing communications stuff we do....
5 Website Technologies That Show Off Your Business

5 Website Technologies That Show Off Your Business

We have discussed a lot of information about websites lately. That’s on purpose. Websites, in general, have a long way to go to better and more effectively tell the story of a business and enable its growth. Last week we focused on the quality and volume of content...
How to Lead Your Industry

How to Lead Your Industry

You love your team. You love your products. Your customers have great things to say about you. But, it’s been almost a decade since the company has experienced meaningful growth. What gives? For this ailment, a prescription of industry leadership is usually best. But,...
Plan Your Positioning To Spur Growth

Plan Your Positioning To Spur Growth

Well, this is ambitious. Is it possible to effectively articulate the importance of knowing how to position your company in the market in just a few hundred words? Nope. So why am I writing this column on the subject of positioning your business? Because a well...