How to Build Your Sales and Marketing Funnel

How to Build Your Sales and Marketing Funnel

We have all heard the term “sales funnel.” A bunch of us have heard of a “marketing funnel.” Few see them as different and equally valuable. Almost no business tracks them and analyzes them. Why is it that so many business people – smart ones, too – talk about...
Can Your Business Use Content to Compete?

Can Your Business Use Content to Compete?

During the week of February 6, 2017, Huffington Post – one of the most successful online-first publications in our still short history of the Internet – posted content on 10 media platforms over seven days. In total, HuffPo added 1,665 posts to the Internet over that...
5 Essential Habits of a Professional

5 Essential Habits of a Professional

I often joke that the difference between being an amateur and being a professional is that professionals have success on purpose. Okay, I’m only half joking. The truth is, everyone has a job. For some people, the ambition ends there. But, professionals take pride in...