What Do You Expect Out of Your Website?

What Do You Expect Out of Your Website?

Today’s column is the first in a series I’m doing specifically on websites. Why websites? Despite the fact that technology is advancing rapidly, the website remains the single most important marketing material you have. If your website stinks – meaning it doesn’t tell...
What Facebook’s New Updates Mean For Marketers

What Facebook’s New Updates Mean For Marketers

One of the trickier elements of being a communications professional these days is dealing with constant change in our channels of communications. When changes are made to Google’s algorithm, or the technology for building a website, we have to take note and adjust on...
Why Bother With Video, It Seems Complicated

Why Bother With Video, It Seems Complicated

Of all marketing tactics available to marketers, video is the most impressive, tantalizing, and intimidating. I have a colleague who assesses the marketer’s viewpoint on what makes a quality video with this delightful and convicting analogy – everyone wants Tom Hanks,...
How Do People Communicate and Consume Information?

How Do People Communicate and Consume Information?

Communications is separated into two parts – how we send information and how we consume information. I write a lot in this space about how we send communication. That’s a big part of what marketing is. I don’t, however, spend a whole lot of time on how we consume...