A Holiday Challenge That Will Transform Your Business

A Holiday Challenge That Will Transform Your Business

One of the reasons I love the holidays so much is that I take some time to think. Everything slows down. Everyone is usually a bit kinder. That’s the way I articulate “the magic” of the holidays. It’s a bit idealistic. But if you look for it you’ll see it, too. It is...
How To Make Local Marketing Work

How To Make Local Marketing Work

I love what I do for a living. Part of my job-joy comes from the range of marketing and communications challenges I encounter. While I enjoy global brands and projects, I also enjoy the unique challenges of local, grassroots marketing efforts. Let’s take some time...
Resist the Fear – Dive In To New Technologies

Resist the Fear – Dive In To New Technologies

You pick up your newspaper to get the day’s news. The paper has a bunch of ads, and you notice one for the telephone. The ad makes sense, because it’s early in the 20th Century. You don’t have a telephone yet – only the fancy people have one. The ad is designed to...
Why Bother With Video, It Seems Complicated

Why Bother With Video, It Seems Complicated

Of all marketing tactics available to marketers, video is the most impressive, tantalizing, and intimidating. I have a colleague who assesses the marketer’s viewpoint on what makes a quality video with this delightful and convicting analogy – everyone wants Tom Hanks,...
Not Every Social Network Is Great For Marketing

Not Every Social Network Is Great For Marketing

In marketing circles there are many befuddling things. Some are universal. Some are just learned pet peeves. Here is a short sample from my list… QR codes, pointless logo changes (I’m talking about you, Gap), pointless packaging changes (I’m talking about you,...