Quit Dismissing the Value of Conventions

Quit Dismissing the Value of Conventions

Limited budgets force tough decisions sometimes. Consider the issue of attending a trade show or convention. Trade shows cost a lot. You have the hotel, the show ticket itself (they are usually about $1,000), the food, the car rental or cab, etc. Plus, it’s tough to...
Essential Habits of Effective Homepages

Essential Habits of Effective Homepages

Last week we talked about the basics of a quality website. Today we confront a fundamental truth about all websites that often goes missed. Your website is the essential marketing material for your business. We usually don’t think about our website that way, though....
Plan Your Positioning To Spur Growth

Plan Your Positioning To Spur Growth

Well, this is ambitious. Is it possible to effectively articulate the importance of knowing how to position your company in the market in just a few hundred words? Nope. So why am I writing this column on the subject of positioning your business? Because a well...