Gearing to Shake Things Up? Take a Lesson from Cadillac

Gearing to Shake Things Up? Take a Lesson from Cadillac

In 2013 Cadillac sold 182,543 cars. That’s 15,211 cars per month, and 507 per day. That seems like a lot. And, in many ways, it is. In fact, those numbers sound like a healthy company. At an average price of $62,352.50, that’s $11.3 billion (with a “B”). Which is...
A Holiday Challenge That Will Transform Your Business

A Holiday Challenge That Will Transform Your Business

One of the reasons I love the holidays so much is that I take some time to think. Everything slows down. Everyone is usually a bit kinder. That’s the way I articulate “the magic” of the holidays. It’s a bit idealistic. But if you look for it you’ll see it, too. It is...
What Do You Expect Out of Your Website?

What Do You Expect Out of Your Website?

Today’s column is the first in a series I’m doing specifically on websites. Why websites? Despite the fact that technology is advancing rapidly, the website remains the single most important marketing material you have. If your website stinks – meaning it doesn’t tell...
Why Does SEO Take So Darn Long?

Why Does SEO Take So Darn Long?

“I’ve told you a million times never to exaggerate.” That’s one of my favorite examples of hyperbole. If I had a nickel for every time I’ve used that phrase I’d have more than a few nickels. If I earned nickels for every time I’ve been asked, “why does search...