by Full Spectrum Marketing | Nov 9, 2016 | Website
Last week we talked about the basics of a quality website. Today we confront a fundamental truth about all websites that often goes missed. Your website is the essential marketing material for your business. We usually don’t think about our website that way, though....
by Full Spectrum Marketing | Nov 3, 2016 | Website
Today’s column is the first in a series I’m doing specifically on websites. Why websites? Despite the fact that technology is advancing rapidly, the website remains the single most important marketing material you have. If your website stinks – meaning it doesn’t tell...
by Full Spectrum Marketing | Oct 26, 2016 | Brand
You love your team. You love your products. Your customers have great things to say about you. But, it’s been almost a decade since the company has experienced meaningful growth. What gives? For this ailment, a prescription of industry leadership is usually best. But,...
by Full Spectrum Marketing | Oct 20, 2016 | Marketing
If you see your marketing as an expense, it’s just a line item on your budget. That’s about it. You know you need to do marketing, so you pay for some. It’s not a daily thought, it’s not something you check up on a lot, it’s just something that gets done. A task to...
by Full Spectrum Marketing | Oct 12, 2016 | Brand, Marketing
With so many highly measurable digital marketing tools and fancy mobile marketing programs and data-based marketing models it’s pretty easy to forget about the old standby marketing methods. For example, when was the last time you considered the value of...
by Full Spectrum Marketing | Oct 6, 2016 | content marketing
Let’s talk about autopilot advertising, and advertising equity. Autopilot Advertising Earlier this week the guy who handles our pest control came through the office. The office was abuzz with our usual chatter and meetings and whatnot. In our focused state, it was...
by Full Spectrum Marketing | Sep 21, 2016 | Brand
Well, this is ambitious. Is it possible to effectively articulate the importance of knowing how to position your company in the market in just a few hundred words? Nope. So why am I writing this column on the subject of positioning your business? Because a well...
