Why Top-of-Mind Awareness Still Matters

Why Top-of-Mind Awareness Still Matters

With so many highly measurable digital marketing tools and fancy mobile marketing programs and data-based marketing models it’s pretty easy to forget about the old standby marketing methods. For example, when was the last time you considered the value of...
Olympics Marketing and Communications Testing Ground

Olympics Marketing and Communications Testing Ground

In all of the media hubbub of the Democratic and Republican Conventions it’s easy to forget what is actually the largest media event on the globe this year – the 2016 Rio Olympics. As a person who loves competitive sports, I definitely enjoy the Olympics. I enjoy them...