Quit Dismissing the Value of Conventions

Quit Dismissing the Value of Conventions

Limited budgets force tough decisions sometimes. Consider the issue of attending a trade show or convention. Trade shows cost a lot. You have the hotel, the show ticket itself (they are usually about $1,000), the food, the car rental or cab, etc. Plus, it’s tough to...
How To Win Event Marketing

How To Win Event Marketing

Trade shows have their own unique culture. You will meet one of three types of people at a trade event: No. 1 – The Zealot Have you even been accosted in the aisle by a golf-shirt-wearing true believer? Remember their deep, passionate belief in their product or...