Don’t Forget To Get The Basics Right

Don’t Forget To Get The Basics Right

Too often we get mired into the weeds of our businesses. I like to say that we get too busy working IN the business to work ON the business. On Marketing is guilty of this, too. We drill down and stay in the weeds on all of this marketing communications stuff we do....
5 Essential Habits of a Professional

5 Essential Habits of a Professional

I often joke that the difference between being an amateur and being a professional is that professionals have success on purpose. Okay, I’m only half joking. The truth is, everyone has a job. For some people, the ambition ends there. But, professionals take pride in...