Understanding behavior. Dan Bridenstine - Digital Marketing Manager
The key to digital dominance for our clients is Dan Bridenstine’s expertise in creating the strategy for great search marketing, online advertising and excellent user experience.
Dan dives deeper into understanding how people search online. What they seek. When they look. What they do when get to your site. His strategies keep prospects and customers engaged – helping our clients build real relationships.
Dan’s insights into digital audiences come by way of understanding people and the technology that tracks their behavior. Fascinated by what shapes societies past and present, Dan studied Political Science and History at Kent State University. While in college, Dan worked in sales and lead generation, observing firsthand how people say yes or no based upon whether their needs are met.
“Your website is your most visible rep,” Dan says. “Like your best salesperson, it will be visually attractive and inviting, anticipate your customers’ needs, generate leads, and convey useful information in a clear, digestible, actionable manner.”
Certified in Google AdWords and Analytics, Dan specializes in SEO, paid search campaigns, email campaigns, micro and macro website performance reporting, eCommerce, ADA compliance requirements and website strategy and planning.
Dan brings to FSM lots of digital marketing experience with clients in healthcare, manufacturing, higher education, banking and financial, legal and more.
In addition to building impactful strategies, Dan custom builds computers. He’s just as hands-on renovating the fixer-upper he and his wife purchased in his hometown of Green. Building, updating and improving is his game – at work and at home.
Speaking of games, Dan plays in three adult soccer leagues. He’s a big football fan – the Browns and Buckeyes. Dan and Amanda, an attorney, share their home in Green with Vala, their Dogue de Bordeaux and Bullmastiff mix.