Nichole is the rare talent whose left brain equals her right brain. This helps her understand the how good strategy produces a moving story…and ROI.
As FSM’s reading-between-the lines expert, Nichole insightfully interprets the client’s business goals to provide tools so our creative team can come up with the marketing solution.
“FSM offers our customers partnerships that produce real results, creative solutions (and some laughs) instead of a commodity, like what comes out of a vending machine,” Nichole says.
Nichole was born and raised in Ohio’s rural Tuscarawas County, where you could find her curled up under a tree quietly reading Jane Eyre by Charlotte Bronte. Over the years, she performed in lots of community theater. At different times, she played both Helen Keller and Helen’s teacher Annie Sullivan in productions of The Miracle Worker.
She’s also a visual artist, a professional photographer and teaches Sunday school 3rd graders at her church. Quiet and steady, she is a student of the newest business ideas while still finding inspiration from the past in her passion for art and literature. Take her favorite quote:
Hope is the thing with feathers that perches in the soul – and sings the tunes without the words – and never stops at all.
After graduating from the Myers School of Art at the University of Akron, Nichole managed public relations and social media for Urban Vision, an Akron-based nonprofit providing help to children and families. She also taught art to children, encouraging them to express themselves in creative ways. She went on to manage accounts at Geometry Global before joining FSM, bringing retail experience in traditional CPG as well as extensive client service in durables and services retail. Add her expertise in business-to-business accounts, and Nichole brings many benefits to our clients.
“I’m a thoughtful creative soul, an aspiring leader, and a lover of life – in that order,” she says.
That sounds very sweet and all, but there are some slightly weird things you should also know about Nichole – in her own words:
“My favorite color changes regularly…usually what I’m wearing is my favorite color for the day. My eyes change color. They are gray but look blue or even green depending on mood and lighting. I can’t stand spiders…like, don’t even joke. And I enjoy a funny guy, but don’t see myself as a comedian. I like foreign TV and movies… and actually know a little bit of Korean from watching K-dramas.”