Partnering withPsychStaffing

website / digital marketing / branding / graphic design
PsychStaffing is a 30-year old firm that matches talented psychiatrists and nurse practitioners with quality work environments. Wanting to update their website and logo in a way that would establish their organization as a forward-thinking resource, PsychStaffing hired FSM to create a refreshed and contemporary brand – complete with a competitive website and a digital marketing campaign built to drive meaningful leads.

It All Centers Around a Great Website.

To elevate PsychStaffing’s online presence, FSM designed a new look and feel for their brand and brought it to life in a freshly built website. The new website sets a personable yet professional tone with clear, user-friendly entry points for both professionals and facilities – providing meaningful resources and telling PsychStaffing’s story in a compelling way.
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Built by FSM in Nov. 2023

“Many thanks to FSM and their talented and dedicated team for working and guiding us through this important endeavor and meeting each deadline – no small task. The new website is very likely to help drive more business for PsychStaffing, but more importantly, will increase the availability of emergency psychiatric care for those in need in many locations throughout Ohio.”
John Zoilo

Chair, Board of Trustees, PsychStaffing

Meaningful Results

An updated brand that makes the client proud

A streamlined user experience for both professionals and facilities

A website built to grow in search volume and lead generation

LinkedIn Advertising

FSM determined LinkedIn to be the optimal paid advertising platform to reach the PsychStaffing audience. Our campaign resulted in a cost-per-click under $1.00 for PsychStaffing – compared to the industry standard that ranges between $4.70 to $7.90 per click. This means that FSM created ads that resonated with the PsychStaffing audience in a way that is more meaningful and more valuable than their competitors.

By regularly optimizing the PsychStaffing ads – adjusting timing, adjusting bids, refreshing ad copy and designs – we made this client more discoverable and competitive on LinkedIn.

Branding & Visual Identity

FSM guided PsychStaffing through the development of a brand book that establishes all the elements of the company’s brand identity. A brand book defines messaging and terminology guidelines, pinpoints target audiences, and explains acceptable uses for imagery and colors.

The new PsychStaffing logo was designed to better represent the company’s three audiences (Psychstaffing, professionals, and facilities). The forms and colors in the logo reflect the vibrancy and positivity of wellness, as well as the role PsychStaffing plays in the field of mental health.

Homepage of TCP featuring a message: "Innovation is led by TCP." The page offers options to see products or price a project. An image of a modern building is visible in the background.
Homepage of TCP featuring a message: "Innovation is led by TCP." The page offers options to see products or price a project. An image of a modern building is visible in the background.

Revitalize Your Online Presence by Partnering with FSM

With a creative and strategic marketing campaign, FSM positioned PsychStaffing to gain audience recognition and a competitive edge in the regional mental health field. PsychStaffing’s brand identity is strong and clear, and their website is poised for growth.

Partnering with FSM can do the same for your organization. Connect with us today and we guarantee to send you a response same-day or within 24 hours.

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