Services that Create SuccessEverything we do helps you find and tell your story to the people who matter most.
FSM partners with you to find and shape the story that makes you different from your competitors. We use that story to build bridges to the audiences that need to meet and know you. We measure how effectively that story has been told. We do all of this with a strong desire to be the best partner you’ve ever had.
Clients tell us, nobody does brainstorming like we do. Sparks fly through the room. You will be engaged and excited about what’s next. Free-flowing ideas, hard thinking, provocative questions, and dynamic answers – all lead to great strategies that tell your story, build your brand and position you for success. You will be surprised at what you know about who you are. FSM will be more immersed in your story than any agency you’ve ever had.
Everything is at stake with your website. It’s your most important marketing piece. Technology is important, but some agencies stop there, making you fill in the content. That’s not marketing. Here’s our approach: Engaging UX. Impressive UI. Content that matters and motivates. That’s why we seek to understand your story and your audience’s story, too. We want to create a site that reads their minds, answers their questions and makes them say YES.
Your story and expertise can be told in many ways across all platforms to different audiences. From video to white papers, public relations to infographics, and everything in between, audiences absorb information differently. Heck, we’ve even created a medical journal. Wherever your audience is in their decision-making journey, FSM will develop content that speaks to them best…right where they are.
We have a saying around the FSM offices – look at every project from both the treetops and trenches. Understand the high level view. Then get down to the front lines and do it. That means creating a variety of tactics to execute the larger strategy. We start with a strong website, then work on all the ways to drive your audience to it, both traditional media and the essential search and social. Your audience consumes information in many ways, so we don’t put all our eggs in one basket. (We have lots of sayings around the FSM offices.) We create many avenues that direct your audiences to you.
Radio didn’t die when TV came on the scene. And just look at your mailbox – digital didn’t replace print. New media doesn’t displace old media – it just creates more options. Print (publications and direct mail), billboard, broadcasting and public relations continually inform and persuade audiences. It’s a lazy marketer (who doesn’t feel like doing audience research) that dismisses these solutions. FSM’s loyalty isn’t to a certain media. Our mission is to match you to your audiences – wherever and however they consume information.
Search, Social and Email
Content is your message. These distribution methods are the muscle. We plan creative, diverse content calendars. We have the certifications and expertise to find and build your audience. We intrigue them, creating intent that leads them to learn more about you through social media and email marketing. FSM’s well-researched search marketing capabilities deliver continual engagement to new and relevant audiences. FSM tracks and reports the activity each month, adapting nimbly to maximize success. The result – your organization makes steady progress to your goals, and your audience gets what they want.
What do your audiences search for online? Which Facebook users are your prospects? Our research identifies with pinpoint precision who and where they are. We create Google, Facebook, LinkedIn and other ad campaigns that place you right in their path and make them happy to know you. FSM shows you the results, too. The data allows us to adapt campaigns to meet the ever-changing behavior of audiences – quickly maximizing the leverage of your ad buys.
Google Ad Grants
What would YOU do with $10,000 worth of free advertising on the world’s most popular search engine? Did you know that Google offers up to $10,000 of free Google advertising each month to qualified nonprofits? It’s an awesome, generous deal, but they make you jump through hoops to claim it. That’s understandable. FSM is a Certified Google Partner (hoop jumper). Don’t let this nice opportunity slip through your fingers, nonprofits! Learn more and let’s talk about what YOU could do with all that free advertising!