Performance-Driven Website Development & Hosting
User Experience First, Technology SecondTop priority: Create good UX (user experience) for visitors to your website, as if they are walking into a familiar home or store.
Good UX ensures that all visitors to your website intuitively find the value they seek. Whether on desktop, laptop, tablet or mobile device, your audience will stay for a long time, building trust and community with you.
Great Tools, Great Websites
FSM studies all technology – then chooses the best tools to build and protect websites that drive your organization forward.
FSM chooses WordPress to develop websites. It’s a secure and widely used platform with a content management system that is easy to manage and already familiar to many website administrators and marketing teams. Our choice of Divi – a WordPress layout-building tool – allows you to easily customize your website or make fast, simple drag-and-drop updates. We can train you how it works – saving you time and money.
Website Hosting
Because FSM chooses WordPress as the most desired platform to build websites, we also host websites on Kinsta. This provides you with lightning fast load times, updates and testing, and daily backups – protecting your data.
ADA Title II Compliance
FSM also ensures that your website is compliant with ADA Title II digital accessibility standards. These best practices are legally required for government-related websites, but they benefit every organization in every industry by improving UX for all users. ADA-compliant websites are easier to navigate and often see better rankings in search engines because of that. And crucially, having an ADA-compliant site means less risk of legal issues around accessibility.
Meet Your Website Designers and Developers
“Great design puts people at the center, tells an impactful story, and solves real challenges for our clients. It's truly a privilege to help unlock all of the possibilities that a great visual identity can provide for an organization.”
Laura Schweitzer
Director of Design & UXLaura Schweitzer LinkedIn
“A website should be more than a digital presence. It should tell a story, guide users effortlessly, and create meaningful impact. We don’t just build websites — we craft experiences that connect, engage, and drive lasting results.”
Caleb Lichty
Web Ops Manager, Web DesignerCaleb Lichty LinkedIn
Kaylyn Brown
Back-End Developer-
Eric O'Boyle
Web Developer -
Krista Wodajo
Front-End Developer -
Taylor Zaher
Website Project Manager
Ready to Partner with FSM?
We’ll explore your goals, uncover key opportunities, and design a marketing strategy that drives meaningful results.
Frequently Asked Questions
Find answers to some of the most common questions we hear from businesses looking for the right website design & development partner.
How does the FSM web design process optimize for B2B lead conversion?
Full Spectrum Marketing (FSM) optimizes for lead conversion by taking your unique brand story and transforming it into a website experience that wows your users and supports your business goals. At every stage of the process, FSM aligns the technical build with focused B2B sales objectives with conversion as the primary objective.
We optimize for lead conversion using:
- Custom UX/UI Design: Layouts that follow and support the B2B customer journey
- Integrated Content Strategy: Powerful messaging that addresses your prospects’ pain points
- Strategic Conversion Points: Strategic call-to-action placement and lead capture form usage to maximize conversions
- In-House Development: Expert content, design, and development services with no outsourcing
By integrating strategy, storytelling, and technical execution, FSM ensures each website is optimized to turn visitors into qualified B2B leads.
Why does FSM utilize WordPress and Kinsta for B2B website development?
Full Spectrum Marketing (FSM) utilizes the combination of WordPress and Kinsta to provide clients with an enterprise-grade balance of flexibility, security, and world-class performance. Together, WordPress and Kinsta support long-term growth, SEO, and lead generation.
Here’s more about why we choose WordPress and Kinsta:
- WordPress CMS: FSM chooses WordPress for its stability, scalability, and cost-effectiveness, allowing our teams to easily manage content.
- Kinsta Managed Hosting: FSM hosts sites on Kinsta to leverage the platform’s powerful cloud infrastructure for maximum speed.
- Advanced Security: The FSM hosting environment includes real-time threat detection, hardware firewalls, and PCI-DSS compliance.
- Reliability: This tech stack ensures 99.9% uptime with automatic daily backups and low-latency global delivery.
By using WordPress and Kinsta, FSM can deliver fast, secure, and dependable websites across industries.
How does Full Spectrum Marketing (FSM) optimize B2B websites for fast load times and mobile responsiveness?
Full Spectrum Marketing (FSM) builds fast, mobile-responsive B2B websites by prioritizing UX and integrating performance into every stage of development. This approach allows us to ensure that our websites provide seamless experiences across all device types, screen sizes, and network speeds.
FSM optimizes website performance with:
- Clean code standards: Lightweight code aligned with modern web standards
- Mobile-first development: Responsive designs built into the foundation of every website
- Cross-device compatibility: Websites tested across desktops, smartphones, and tablets
- Performance testing: Rigorous speed tests performed to meet modern Google Core Web Vitals standards
- Optimized visual design: Images and other media served efficiently and accessibly
- Usability infrastructure: Technical implementation based on UX principles
Why does FSM primarily choose WordPress for development, and what is its role as a Content Management System (CMS) for B2B clients?
Full Spectrum Marketing (FSM) has a web team with development experience across nearly every type of Content Management System (CMS) – from e-Commerce platforms like Shopify, Magento, Miva Merchant, and Big Commerce – to enterprise-level CMS platforms like Sitecore, Adobe Experience Manager (AEM) – to open-source platforms like Drupal, Joomla, and Umbraco – even proprietary, custom-developed platforms.
This extensive experience leads us to confidently recommend WordPress as the most valuable CMS for most of our B2B clients.
Here are the reasons why WordPress is the most valuable platform for lead generation and technical businesses:
- Empowering Content Teams: WordPress is the largest and most well-known CMS globally. We prefer our clients to feel comfortable making crucial content updates without needing a developer, ensuring your website content remains fresh and quickly adaptable for AI SEO strategies.
- Cost-Effective Scalability: As a free, open-source platform with the world’s largest developer community, WordPress saves our clients from expensive licensing fees and unnecessary custom-development costs for common functionalities. This allows us to invest more of your budget into strategic lead-generation features.
- Accelerated Development & UX: We leverage powerful layout tools like Divi to create a smart, drag-and-drop user experience. This allows our developers to build high-quality, custom designs faster, saving labor costs while also making the site easier for your team to manage post-launch.
- SEO and Performance-Ready: WordPress is simple, efficient, and easily extensible. It avoids the bloat of many enterprise platforms, ensuring faster page speeds (a crucial Google ranking factor), and its architecture is highly favorable for Technical SEO and AI Optimization.
- Security and Stability: FSM implements enhanced security protocols and custom configurations, ensuring that this open-source platform provides the necessary security and stability required for technical B2B and manufacturing organizations.
In summary, while FSM has the expertise to build on any platform, we choose WordPress because it provides the optimal balance of technical scalability, security, and marketing flexibility for B2B lead generation. This platform allows us to dedicate more resources to strategic efforts like your Audience Journeymap and AI Optimization, rather than costly licensing and maintenance—ensuring your investment delivers the maximum possible return.
Beyond general SEO, how does the FSM website design process optimize for B2B Lead Conversion Rate?
Full Spectrum Marketing’s approach is strategically focused on defining and optimizing the B2B Sales Funnel on your website. This process always begins with a deep dive into two critical entities: Audience Journeymaps and Information Architecture (IA).
If a client wants to establish the strongest strategic foundation, we recommend starting with our proprietary QuickStorm® session. This strategy workshop, led by our seasoned UX Designers, is designed to rapidly define and document:
- High-Intent B2B Audience Personas.
- The optimal content strategy for your most complex technical topics.
This defined strategy dictates where High-Intent Calls-to-Action (CTAs) and Gated Content (like technical white papers) are placed to capture leads efficiently.
Optimization of Conversion Rates
Following the initial site launch, we systematically A/B Test critical User Experience (UX) elements that directly impact conversion. This includes testing CTAs, form length, and technical content layouts. When a winning test scenario is discovered, we implement the change across the relevant pages and continue to select new test cases to continuously improve your Lead Conversion Rate (CVR) and deliver more Sales Qualified Leads (SQLs) to your team.