Partnering withTCP Lighting

Website / Digital Marketing / Graphic Design / Social Media
TCP is a commercial lighting manufacturer based in Aurora, Ohio, and prides itself on its vertically integrated capabilities that drive innovation from concept to distribution. As pioneers in the industry, TCP not only designs and manufactures cutting-edge LED lighting solutions but also serves as a trusted lighting consultant, ensuring comprehensive support from maximizing rebates through lighting layout and styles.

As the Market Evolves, the TCP Website Stays Ahead of the Curve

FSM crafted several generations of the TCP website, ensuring it continuously evolves to meet the growing needs and goals of the TCP business. As lighting technology matures, TCP remains a thought leader through its website content to ensure the audience understand the intricacies of lighting and the effect it has on its environment—whether in retail applications, where high CRI lighting (look it up!) helps sell products—or in school applications where clear, natural lighting helps children focus.
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Built by FSM in 2022

Incredible Results from Digital Marketing

TCP came to FSM with Google Ads operating from three separate ad accounts with an average cost per lead of over $1,100.

FSM took a hard look at the account configuration, targeting and opportunities to consolidate and make improvements. The revised strategy changes launched the following month, resulting in a new cost per lead of $91 with no loss of lead quality.

Chart of data showing a dramatic decrease in the cost per acquisition.

SEO Articles & Specialized Landing Pages

FSM strategizes thought-leadership articles to continue to plant TCP Lighting as a lighting authority in the industry. Meanwhile, strategic SEO articles power the TCPi.com website to grow in organic search traffic and yield high-quality leads.

Homepage of TCP featuring a message: "Innovation is led by TCP." The page offers options to see products or price a project. An image of a modern building is visible in the background.

OSHA Lighting Standards for Workplace Safety

TCP continues to be a resource for commercial lighting designers to ensure their lighting layouts meet compliance standards in the workplace.
Homepage of TCP featuring a message: "Innovation is led by TCP." The page offers options to see products or price a project. An image of a modern building is visible in the background.

Incandescent Light Bulb Ban: Understanding Your Lighting Options

As the world advances toward sustainability, TCP takes the lead in educating its audience on how to adapt and thrive in this evolving landscape.

Make a Splash with New Products Launches

One of TCP’s many innovations was the light that reduces blue light spikes – and therefore reduces conditions that cause stress and headaches.

Better For Your Brain - TCP Solistic Lighting Ad
Light Work Day - TCP Ad

Revitalize Your Online Presence by Partnering with FSM

Partnering with FSM can do the same for your organization. Connect with us today and we guarantee to send you a response same-day or within 24 hours.

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