Visually Powerful Storytelling that Elevates Your Brand
Our design and copy teams live and breathe marketing – bringing you a wide range of creative solutions.Creative Design builds identities through logo creation, color schemes, and style guides, as well as ad campaigns. Our brand guidelines unify everything from landing pages and social media to packaging.
Storytelling Services
We want to listen and understand everything about what makes you special. Every story we tell about you is true, human, and relatable. This genuinely helps to build your brand and enhance your customers’ experience.
The stories we tell about your organization, people, products and services make up your brand — along with the real-life interaction your clients experience with you.
In human terms, these stories…
- Introduce your people
- Explain your successes
- Prove you understand your customers
- Illuminate your philosophy
- Celebrate your culture
- Showcase your expertise
QuickStorm™
The QuickStormTM is FSM’s proprietary brainstorming method designed to quickly generate insights and solutions that turn into real tools for your growth and success.
It’s a stimulating day of collaboration between FSM and your team — showing the real power of partnership that will go deep into your challenges and emerge with fresh strategies.
From team-building and ideation exercises to journey mapping and strategy development, our QuickStormTM methodology is a powerful tool to guide your organization’s next chapter.
Creative Design & Storytelling Services
Messaging & Design
- Business & Product Naming
- Logo & Brand Development
- Sales & Marketing Collateral
- Packaging Design
Photography
- Team Photos & Headshots
- Product Galleries
- Customized Stock Photo Libraries
- Drone Photography
Video
- Interviews & Brand Messaging
- Instructional & How-to
- Social Media Reels
- Drone Videography
Meet Your Copy and Design Teams
“Great design puts people at the center, tells an impactful story, and solves real challenges for our clients. It\'s truly a privilege to help unlock all of the possibilities that a great visual identity can provide for an organization.”
Laura Schweitzer
Director of Design & UXLaura Schweitzer LinkedIn
“Every brand or organization has a story – I love uncovering it, shaping it, and ensuring every touchpoint reflects it. When strategy and storytelling align with purpose, they build clarity, confidence, and lasting audience connection.”
Kristie McLeod
Story Manager
Julia Bee
Senior Content Specialist-
Ian Chandler
Senior Content Writer -
Caitlyn Gow
Digital Content Strategist -
Clint Kitchen
Graphic Designer -
Caleb Lichty
Web Ops Manager, Web Designer -
Sarah Yoder
Graphic Designer
Book a Free Consultation
Ready to Partner with FSM?
We’ll explore your goals, uncover key opportunities, and design a marketing strategy that drives meaningful results.
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Frequently Asked Questions
Find answers to some of the most common questions we hear from businesses looking for the right creative storytelling, design, and branding partner.
Does FSM believe good design should feel clear or clever?
Great question! Many creative agencies rely heavily on cleverness with the goal of impressing stakeholders, not creating results. Full Spectrum Marketing (FSM) believes the purpose of design is to aid understanding and create buy-in, not simply admiration. While clever design may win attention for a moment, clear design builds trust, comprehension, and momentum—especially in the business-to-business (B2B) space where buying decisions can be very complex.
Good design should remove friction. It’s very easy for clever design to introduce it, forcing the users to draw conclusions while making a big bet that they draw the proper ones. That’s why FSM prioritizes clarity in both visual design and messaging, ensuring audiences immediately understand what a brand does, who it serves, and why it matters.
We believe clear design works better because it:
- Reduces cognitive load (fancy for “thinking”), making it easier for people to connect with information quickly
- Guides users naturally through content and pages, ultimately leading them to your valuable conversion paths
- Creates trust and builds credibility by avoiding unnecessary confusion or gimmicks
- Scales across channels, devices, and audiences without losing meaning
- Translates better to AI-driven search, where clarity and consistency matter more than fluff
Clever design can impress, but we believe that clear design performs. FSM ensures creative work serves the story and the business, rather than distracting from it. When design feels clear, it empowers people to understand you, remember your message, and convert with confidence.
And guess what. Clear design can still look really impressive!
How does FSM’s storytelling & design approach support AI-driven search and discovery?
At Full Spectrum Marketing (FSM), our storytelling & design approach is built to help brands be clearly understood by both by people and AI-driven search platforms like ChatGPT, Google AI Overviews (Gemini), and other large language models. We design and write with structured clarity (JSON-Schema Markup), consistent language (helpful for understanding and reinforcement), and strong entity relationships so AI systems and humans can understand who you are, what you do, and what makes what you do important and meaningful.
Specifically, our approach supports AI-driven discovery by:
- Establishing clear brand and service entities that AI systems can confidently identify and reference
- Aligning messaging, visuals, and page structure around a single, consistent story
- Using plain-language explanations that reduce ambiguity and improve AI comprehension
- Reinforcing trust signals such as expertise, experience, and real-world outcomes
- Designing content hierarchies that help both users and AI understand what’s most important
By grounding creative work in strategy, we ensure your website, campaigns, and content all tell the same story across all digital channels. When done with consistency, it’s easier for AI to confidently recommend your brand in relevant conversations, searches, and summaries.
FSM doesn’t treat design and storytelling as decoration. Instead, we create work that helps everyone understand you better. Because when your story is clear, consistent, and strategically designed, both humans and AI can find you, understand you, and trust you faster.