Partnering withEverhard Products, Inc.

QuickStorm™ / Website / Paid Advertising & PPC / SEO / Branding & Creative

Since partnering with FSM, Everhard Products, Inc. has strengthened its digital presence, improved user experience, and generated consistent qualified leads across multiple product lines. The partnership began with a QuickStorm™ workshop, which provided the insights needed to guide a new website, SEO strategy, and targeted ad campaigns – modernizing Everhard’s marketing efforts and driving measurable growth.

Transitioning from Traditional Marketing to Digital Growth

Everhard’s internal marketing team managed a wide range of responsibilities – from trade shows and product catalogs to email outreach – but had limited time to focus on digital growth. With multiple websites making updates and reporting more complex, the company saw an opportunity to modernize its approach through a digital strategy that could better reach customers and drive continued growth.

Turning Insights into Action

FSM began the partnership with a full-day QuickStorm™ workshop to uncover Everhard’s priorities, customer journeys, and digital opportunities. The insights informed a cohesive marketing roadmap aligning brand, content, and digital strategy. FSM then launched a new website, ongoing SEO efforts, and paid campaigns to boost visibility, enhance user experience, and deliver measurable results.

Website Design & Development

FSM designed and launched a new everhard.com, unifying several industry-focused sites into one streamlined, user-friendly experience. The new site highlights Everhard’s 100+ years of American craftsmanship and engineering excellence, improving usability for customers and simplifying management. Enhanced navigation, product filtering, refined design, and keyword-optimized content have driven higher traffic, engagement, and SEO performance.

Paid Advertising & PPC

FSM launched and manages Google and LinkedIn advertising campaigns promoting Everhard’s roofing, tire & rubber, and Klenk product lines. These campaigns introduced digital lead generation for the first time, delivering consistent monthly inquiries and measurable ROI. Ongoing optimizations to targeting, creative, and keyword strategy continue to improve lead quality, increase qualified traffic, and strengthen overall conversion performance.

Split view: text "Trusted by Professionals Since 1911" and overhead photo of various rollers and shears.

Content SEO

FSM implemented an ongoing content SEO strategy to increase organic visibility and search rankings. Optimized product pages and strategic keyword usage have driven steady growth in organic traffic, improving Everhard’s discoverability across its target industries and reinforcing its reputation for precision and reliability.

Branding & Creative

As part of the redesign, FSM developed a custom icon system modeled after Everhard’s tools – reinforcing the brand’s heritage of craftsmanship and attention to detail. Visual consistency across the site, combined with insights from QuickStorm™ journey mapping, elevated the brand experience for both customers and distributors.

Measurable Growth Through Strategic Alignment

Since launching the new website and digital campaigns, FSM has helped Everhard Products achieve measurable improvements in visibility, efficiency, and lead generation. Key outcomes include:

Building a Stronger Digital Foundation Together

What began as a single-day strategy session became a marketing partnership built on collaboration, efficiency, and measurable performance. FSM helped Everhard modernize its marketing infrastructure and strengthen its digital foundation – empowering the company to extend its century-long legacy of American-made craftsmanship into the digital era.

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Partnering with FSM can help your organization achieve measurable growth through flexible, data-driven marketing. Connect with us today – we’ll respond the same day or within 24 hours.