Partnering withThe Timken Company
Website / SEO / Newsletter Marketing / Organic Social / Asset ManagementBringing Stability and Structure to a Multi-Site Digital Footprint
Timken’s multi-site digital environment needed a more stable, scalable, and well-supported foundation – especially for multilingual functionality, ongoing updates, accessibility compliance, and coordinated brand communications.
A Digital Partnership Built for Reliability and Flexibility
Over the past four years, FSM’s partnership with Timken has grown from foundational web support into a fully integrated digital operations model. FSM provides stability and day-to-day management across 13 websites, accessibility and compliance updates, hosting oversight, and ongoing communications for Diamond-Drives by Timken, Timken Belts, and Ultimax® Belts by Timken. This flexible partnership allows FSM to ensure timely support for technical needs, content updates, marketing initiatives, and brand-specific priorities.
Web Development & Technical SEO
FSM maintains 13 WordPress sites for Timken and its affiliated brands, overseeing performance optimization, plugin management, speed improvements, UX refinement, and technical SEO.
Multilingual Infrastructure & Translation Stability
Timken operates in 12 languages across their digital ecosystem. FSM restored and stabilized translation features that previously broke or failed unpredictably – fixing field mapping issues, plugin conflicts, and translation sync problems. This work ensures consistent global accessibility without requiring complete site rebuilds.
Digital Asset & Collateral Management
FSM manages over 250 active documents across Diamond-Drives, Timken Belts, and Ultimax® Belts by Timken – ensuring all sell sheets, product guides, catalogs, and specification documents remain current and consistent across all markets.
Strengthening Digital Performance and Communications
FSM’s ongoing partnership with Timken has strengthened the performance, stability, and consistency of its digital ecosystem. Improvements across web infrastructure, multilingual functionality, and more have helped Timken deliver a smoother experience for global audiences and more dependable tools for internal teams. Key outcomes include:
Supporting Performance Across Global Markets
FSM enhances the stability, security, and scalability of Timken’s digital footprint – reinforcing their position as a leader in engineered motion. Through coordinated support across Timken’s web infrastructure and brand communications, FSM helps ensure a consistent, dependable experience worldwide.
Strengthen Your Marketing Strategy with FSM
Partnering with FSM can help your organization achieve measurable growth through flexible, data-driven marketing. Connect with us today – we’ll respond the same day or within 24 hours.
Hosting Management & Web Support
FSM acts as Timken’s dedicated technical support team – providing site updates, environment management, security monitoring, and bug resolution across all web properties.
Newsletter Marketing
FSM produces monthly email newsletters for three Timken product brands – Diamond-Drives by Timken, Timken Belts, and Ultimax® Belts by Timken – each tailored to brand voice, audience, and technical depth.
Organic Social Media
FSM manages organic social content for Diamond-Drives by Timken and Timken Belts that aligns with brand positioning and engineering accuracy – featuring product spotlights, case studies, industry education, FAQs, and tradeshow messaging.