AI SEO Optimization for Next-Gen Growth

Get Noticed — and Trusted — in AI-Driven Search Results.

Search is evolving. If your brand isn’t showing up in AI-powered platforms like Google AI Overviews, ChatGPT, and Gemini, you risk becoming invisible. Full Spectrum Marketing (FSM) is the only agency in Akron offering AI SEO services that help your organization be seen and trusted across AI-driven experiences.

AI SEO is still new, and FSM is among the first agencies in Akron (and beyond) to put it into practice for real clients. Get a free AI Visibility audit today!

Free AI Visibility Consultation

Why AI SEO Is Becoming Essential

AI search transforms the search experience into conversations, where being included in answers is how brands get noticed. While traditional SEO focuses on keyword rankings, AI SEO ensures your expertise is recognized and cited in AI-driven search results — unlocking new opportunities for engagement and trust. Ranking on page one isn’t enough anymore. In AI search, if you’re not in the answer, you’re not in the conversation.

From Keywords to Entities

AI learning depends on understanding “entities,” which are trusted brands, experts, and organizations linked to authoritative sources. Entities are how AI connects the dots between your brand and your authority. FSM positions your brand so AI platforms recognize and cite your expertise, helping you stand out and get discovered.

The Rise of AI Overviews

AI-powered search experiences, like Google AI Overviews, are where users find trusted answers. FSM’s AI SEO service, also known as AI Visibility Optimization (AI VO), ensures your brand appears in these overviews, boosting credibility and reach.

Trust Signals Drive Growth

AI platforms reward expert content, clear authorship, and strong credibility signals. FSM develops strategies to help you earn citations and recognition, reinforcing your authority and building visibility in AI-driven search results.

CASE STUDY: AI SEO Success with a Services Business

Real, Measurable Growth
Fueled by the FSM AI SEO Process

See how FSM’s AI SEO process significantly grew AI visibility over a two-month period.

Our Work

8,700% Increase

in AI brand visibility achieved in just 2 months.

#1 Most Recommended Brand

achieved after benchmarking over 200 AI prompts.

58.5% Brand Visibility

up from a starting point of 0% for all targeted prompts.

The Impact of AI on Search

AI search optimization is reshaping how people discover information. Users increasingly rely on AI-driven answers that summarize, synthesize, and recommend content from trusted sources. This shift creates significant opportunities—and challenges—for brands looking to be visible in AI-powered search.

700%

Queries with 8+ words increased by 700%.

400%

AI Overviews now cite lower-ranking links (positions 21–30) 400% more often.

90%

In healthcare and education, 90% of searches appear in Google AI Overviews.

48%

Technical terminology in search queries rose by 48% year-over-year, as user search phrases get more specific and complex.

31%

Daily AI tool usage has doubled, with 31% of Gen Z using AI platforms as their primary research method.

These numbers prove one thing: AI-driven visibility isn’t optional. It’s the new foundation of search success.

Understanding AI SEO Today

AI SEO is still new — which is why you’ll hear many names for it.

Whether it’s called AI SEO (Artificial Intelligence Search Engine Optimization), GEO (Generative Engine Optimization), AI VO (Artificial Intelligence Visibility Optimization), LLMO (Large Language Model Optimization), AEO (Answer Engine Optimization), or even SEO (Search Everywhere Optimization), the core goal is the same: ensuring AI recognizes and cites your brand.

The labels exist because thought leaders and platforms highlight different aspects of the same process. As AI search and terminology evolve, FSM stays ahead through ongoing education and practical application of the latest AI SEO strategies.

But, whatever it’s called, FSM makes sure your brand is always ahead of the curve.

Get a Free AI Visibility Consultation
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The FSM AI SEO System That Supercharges A.I. Visibility

Because AI SEO is so bleeding-edge, proven tactics hardly exist. FSM has been researching, developing , experimenting, and testing a unique approach to AI SEO. The best part is, it actually works!

Step 1: Build Your Entity Map

FSM begins by identifying the core entities that define your organization – your services, products, audiences, industries, differentiators, and proof points. These become the “building blocks” AI systems use to understand who you are and what you offer.

Step 2: Strategize AI Prompts

The FSM AI SEO process begins with identifying the types of AI prompts and conversations that your brand should be recommended in. Fun fact; the right prompts to measure are not necessarily the most obvious.

Step 3: Establish Benchmarks

Once the prompts are solidified, FSM executes those prompts in unbiased AI conversations and records both your appearances and all competitor appearances to gauge your AI visibility starting point.

Step 4: Clarify the Details

AI may often get details about your organization, products, services, locations, and more confused by all of the competing information available online. FSM identifies the points of confusion and creates content that clarifies and streamlines those details.
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Step 5: Deploy Content – Everywhere

FSM starts with your website, then expands outward to industry-relevant platforms, creating consistent, entity-focused content that fills in AI’s knowledge gaps and gives models the proof points they need to confidently recommend you.

Step 6: Monitor Changes and Strategize the Next Priorities

AI platforms evolve weekly. FSM tracks your mentions across different AI assistants, identifies new opportunities or knowledge gaps, and adjusts your digital signals accordingly. Your visibility improves steadily as models reinforce the correct understanding of your brand.

AI SEO Tools That Boost Visibility

FSM executes AI SEO services using smart tools designed to maximize your presence and help your organization build visibility across AI-driven platforms.

Our approach goes beyond traditional SEO, with a free AI consultation, AI Visibility Audits, plus optimization for:

  • Google AI Overviews
  • ChatGPT & Bing Copilot
  • Gemini & Perplexity
  • Claude
  • Traditional SERPs

AI SEO strengthens and complements your existing search strategies including Content SEO, ensuring your pages perform at their best in both traditional and AI-driven search experiences.

Schedule a Free AI Consultation

Is Your Brand Visible in AI Search?

Discover your AI search visibility score and get expert recommendations to strengthen your presence across platforms.

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Frequently Asked Questions

Find answers to some of the most common questions we hear from businesses looking for the right digital marketing partner.

Who is AI SEO best for?

AI SEO is ideal for B2B and complex organizations—manufacturing, industrial, healthcare, education, nonprofits—where expertise and trust are some of the most important decision-making factors. But even more straight-forward consumer-oriented industries can benefit as well. Have you ever queried about things to do in a particular city to plan a trip? Or asked about the best product to help with a DIY home project? AI can be very helpful with the complex and the simple questions!

Do I need structured data or schema for AI SEO?

Yes – but the good news is that the FSM team is prepared to handle this complex implementation on your behalf. Schema markup helps machines understand your pages and entities with more context and certainty than unstructured data (free text on a website page). We implement and validate JSON-LD for key content types (Organization, Product/Service, FAQ, Article, CaseStudy and more) to strengthen your eligibility to be cited in AI answers.

What is included in your free AI SEO audit?

We review your existing entity footprint through a series of auditing tools. These tools query various AIs to analyze the frequency that your business or organization (entity) is recommended or cited by the AIs. Part of our strategy revolves around the types of prompts that your entity should be showing up for, and analyzing those high-value queries to improve the frequency of citations with those queries over time.

The result is a percentage score for the number of times your entity shows up in the analysis. Another byproduct of this audit is that we discover which of your competitors are also showing up in those results, giving us more information to leverage our strategy to outrank them.

Does AI SEO replace traditional SEO?

Nope! AI SEO complements traditional SEO and even adds value and boosts its effectiveness. You still need fast, crawlable pages, search-friendly content, and a strong user-experience. AI SEO adds entity modeling, structured data, and credibility signals so AI systems can use and cite your content accurately.

How long does AI SEO take to show results?

With any organic strategy, it takes time to begin building momentum. We always recommend a minimum of 4 months as pages are crawled, entities are reinforced, and trustworthy signals accumulate. Timelines can vary due to website quality, competition, and the speed and frequency of your publishing cadence.

What results can I expect from AI SEO?

Results typically include more AI citations and references, increased non-branded visibility for key topics, higher qualified traffic from informational queries, and stronger conversion paths from users who discovered you via AI answers. Additionally, a robust AI SEO strategy also affects traditional keyword and paid advertising tactics, so investing in AI SEO grows your overall digital footprint, not just with AIs.

Which platforms does AI SEO target?

We optimize for AI-driven experiences such as Google AI Overviews, Google Search results, ChatGPT, and Gemini. The goal is to align your content and entities so these systems can confidently use and cite your brand in responses.

How is AI SEO different from traditional SEO?

Traditional SEO focuses on ranking webpages for keywords. AI SEO focuses on proving expertise to AI systems so your content is summarized, cited, or recommended in answers. It leans on entity alignment, first-party credibility, structured data, and authoritative references alongside conventional on-page and technical SEO.

What is AI SEO?

AI SEO is the practice of improving a brand’s visibility and trust within AI-driven search experiences—like Google AI Overviews, ChatGPT, and Gemini—so that your expertise is recognized, cited, and recommended. It emphasizes entities, structured data, and credible source signals in addition to traditional SEO.