Caitlyn Gow

Caitlyn Gow is a Digital Content Strategist at Full Spectrum Marketing (FSM), where she helps bring clients’ stories to life across digital channels. In her multifaceted role, she manages client social media accounts, plans email marketing campaigns, and performs reporting on key strategies.

While earning her BBA in Marketing from the University of Akron, Caitlyn kickstarted her marketing career with a hands-on internship at a global enterprise content services company. There, she coordinated media planning for major sports sponsorships, ideated concepts for a brand website redesign, and conducted an exhaustive social media audit on key competitors.

That early experience gave Caitlyn a strong foundation in both strategic thinking and hands-on execution, skills she brought with her when she joined the FSM team. We were pleased to bring Caitlyn onto the team in 2023 as a Digital Content Specialist, where she quickly built a reputation for digging into the “why” behind every strategy rather than simply executing tasks.

In 2024, Caitlyn was promoted to Digital Content Strategist. Bridging the gap between FSM’s Story and Digital teams, she builds engaging communications that help clients stay connected with their target audiences, bringing both creative ideation and data-driven thinking to every campaign she touches.

What’s involved in digital content strategy?

A little bit of everything! I think of content strategy as ideating the work and doing the work. In my role, I develop strategies with a specific platform like social media or email in mind. One example is coming up with highly relevant topics for social media posts, writing those posts, and then publishing them, optimizing for engagement throughout.

Do you have any favorite types of projects?

I really like creating email drip campaigns. Setting up the flow and implementing the logic for triggering emails is fun because I often have to dive in and troubleshoot to figure out the best or most efficient way to do something.

What motivates you?

The ability to point to a specific goal and say, “I did that,” or “I helped us achieve that,” is so fulfilling. I like being able to see my impact in the results we deliver.

What’s your spirit core value?

Bold & Honest. It’s easy for a lot of important things to go unsaid, and that’s where confusion and miscommunication start. Being bold and honest means we can have clear conversations, stay aligned, and make strategic decisions with confidence.