There’s been a lot of buzz this year about logos – from the subtle but successful update of the Walmart logo to the complete overhaul of the Cracker Barrel brand that got the Uno reverse treatment. People are paying more attention to logos and visual identities than...
With any marketing approach, you need to start at the end and work backwards. By fully understanding the desired outcome of all of these efforts, we can run some “backwards math” to figure out where to thoughtfully allocate a client’s investment in...
Whether you’re launching a new business or rethinking your existing identity, knowing how to brand your business is essential for long-term growth. Effective business branding goes beyond a logo—it’s about consistent messaging, a clear tone of voice, and a...
