Journey Map Workshops for B2B and B2C Organizations
Convert and Retain More Customers — and Delight Them.In today’s crowded market, it’s not enough to just know who your audience is. You need an intimate understanding of what drives your customers and how they interact with your brand across all touchpoints.
With a Journey Map workshop from Full Spectrum Marketing, you’ll gain the crystal-clear insights you need to break through to your target audience and create world-class customer experiences that convert.
What Is a Journey Map?
An FSM Journey Map is a proven, structured method for enhancing your brand’s customer journey from start to finish. Part expert analysis and part brainstorm, a Journey Map takes a deep dive into each stage of your purchasing funnel to uncover what’s really driving customers — and where they might be falling off.
How Journey Mapping Works
During a Journey Map workshop, our marketing team traces your brand’s entire path to purchase to identify buyer needs and pinpoint opportunities for customer experience (CX) improvement. We do this by breaking the sales funnel down into five stages and putting each stage under the microscope.
Awareness
We look at all the ways someone might discover your brand, dig into first impressions, and outline demographics and psychographics.Research
We uncover the questions prospective customers ask while exploring your brand and evaluate how your CX holds up to their expectations.Selection
We investigate the motivations behind why people choose your brand — and why they hesitate.Onboarding
We examine your onboarding process to address early customer concerns and possible points of churn.Follow Up
We nail down vital post-conversion touchpoints to increase customer engagement and retention.A Proven Path to Long-Term Results
Research-driven insights to enhance conversion rates
Clear alignment on audience needs and business goals
Book a Free Consultation Improve Your Entire Funnel with an FSM Journey Map
Permanently enhance results across your organization with expert guidance from FSM’s widely acclaimed team.
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Frequently Asked Questions
What problems does an FSM Journey Map solve?
An FSM Journey Map identifies gaps in your CX to help solve common business issues like low conversion rates, unclear brand messaging, and ineffective marketing spend. The workshop produces actionable next steps for optimizing the customer lifecycle and improving ROI.
What do I get with an FSM Journey Map?
An FSM Journey Map includes one workshop session (in-person or virtual) and a Journey Map deliverable that presents all the insights and recommendations generated from the session.
Who should participate in an FSM Journey Map session?
FSM Journey Map sessions are designed for executive leadership, marketing teams, sales teams, and operations stakeholders. Ideal participants include CEOs, sales directors, managers, and subject matter experts.