Digital & Social Media
Activate the Channels Where Your Audience Is FoundTop priority: Growing your organization—whether through messaging and brand awareness or lead generation, our online strategies are designed to achieve your business goals.
Online Marketing Tactics That Generate Results
FSM digital marketing strategies are designed to deliver one thing — growth for your organization.
AI SEO Services
Pay-Per-Click (PPC) Advertising
Generate brand awareness, leads and increased sales with smart PPC advertising that helps your search rankings rise. FSM operates Google Ads, Google Ad Grants, Microsoft Ads and more — wherever your audience is found.
Social Media Ads
Our strategists help you reach a bigger audience, pinpoint your target demographics, and connect to loyal and passionate audiences on their favorite social media platforms such as Meta, Facebook, Instagram, LinkedIn, and more.
Organic Social Media
Our strategy takes shape in a thoughtful post cadence and leverages valuable, engaging stories to grow your brand, retain customers and recruit new community members. Finally have a social media presence on LinkedIn, Facebook and Instagram that your audience will actually engage with.
Technical SEO
We improve your website’s performance so that it’s faster, easier to use on mobile, and more accessible to people with visual disabilities — which boosts your visibility in search results!
Content SEO
Having a strategic content strategy on your website provides relevant and useful information that answers the questions your audience is asking, positioning you as a thought leader in your industry.
On-Page SEO
FSM implements On-Page SEO to boost organic growth by optimizing existing content. We identify ideal keywords & phrases for key pages and adjusts metadata and content for effective search-engine indexing.
Reporting
In our monthly reports, we analyze which tactics are working and which aren’t. Together, we adjust your strategies to achieve the best marketing results to ensure we are providing valuable results month after month.
Email Marketing
Use email journeys to steadily nurture your audience toward a lead or conversion. Stay top-of-mind by consistently showing your value and providing clear next steps.
Newsletters
Regularly stay in touch with your audience by sending useful and informative content regarding your brand, your current initiatives, and industry-leading knowledge at consistent intervals.
Meet Your Digital Marketing Experts
“Every time you open your phone, digital marketing is at work. That’s why we focus on strategies that put your business in front of the right people at the right time. Our team is passionate about helping you reach your goals with results you can actually measure.”
Julie Breidenbach
Digital Marketing Manager
Caitlyn Gow
Digital Content Strategist-
Erica Sams
Digital Marketing Strategist -
Megan Szczepanski
Senior Digital Marketing Specialist
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Frequently Asked Questions
Find answers to some of the most common questions we hear from businesses looking for the right digital marketing partner.
Does Full Spectrum Marketing provide marketing services for social media advertising?
Absolutely! Full Spectrum Marketing (FSM) is a full-service marketing agency based in Akron, Ohio, providing both paid and organic social media marketing services for organizations across the U.S. and beyond.
FSM handles both paid social media advertising and organic social media services.
Paid Social Media Advertising
FSM manages the full campaign setup, targeting, creative & design, optimization and reporting.
Organic Social Media Management
FSM builds content strategy, copy & creative production, scheduling and community engagement so you get a fully integrated presence.
Some of the platforms we specialize in:
- Meta – Facebook
- Meta – Instagram
- X (Twitter)
- YouTube
- TikTok
If you’re looking for a partner to take your social media presence to the next level, Contact FSM today and schedule a free consultation and see how we can help you grow.
Does FSM provide Google Ads management and other digital advertising services?
Yes! As a certified Google Partner, Full Spectrum Marketing specializes in Google Ads across Search, Display, YouTube, and Performance Max campaigns—ensuring your ads reach high-intent audiences while maximizing ROI. FSM will analyze the opportunities and set up your ad campaigns, then provide regular, ongoing optimizations of your ads with multiple touchpoints every month to ensure your campaigns, ad groups, and ads are consistently monitored, improved, and kept within your strict budgeting guidelines.
Google Ads is a sophisticated system that learns more about your business and campaign as it tracks conversions. With FSM’s guidance and oversight, the algorithm steadily improves over time to deliver stronger and more efficient results.
We track performance through visual data dashboards and report back to our clients in monthly strategy meetings to review progress, share insights, and plan next steps to ensure we consistently meet your goals.
Some of the types of organizations we execute Google Ads for include:
- Professional services businesses
- Nonprofit organizations (including Google Ad Grants)
- Manufacturers
- Rubber and polymer sciences companies
- Municipalities and city governments
FSM has successfully provided Google Ads services for over 10 years, managing campaigns with advertising spends as high as $220,000 per month. We’re no strangers to high-spend, high-performing campaigns.
Contact us to see how we can help you generate more opportunities for your organization through online advertising with Google.