High-Impact Digital & Social Media Marketing

Activate the Channels Where Your Audience Is Found

Top priority: Growing your organization — whether through messaging and brand awareness or lead generation, our online strategies are designed to achieve your business goals.

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Online Marketing Tactics That Generate Results

FSM’s digital marketing strategies are designed to deliver one thing: growth for your organization. We offer a full suite of marketing capabilities — from AI optimization and social media management to professional SEO services and PPC advertising — to help your business stand out and win more customers.

AI SEO Services

Search is evolving. If your brand isn’t showing up in AI-powered platforms like Google AI Overviews, ChatGPT, and Gemini, you risk becoming invisible. Full Spectrum Marketing (FSM) is the only agency in Akron offering AI SEO services that help your organization be seen and trusted across AI-driven experiences.

Learn More about AI SEO

Pay-Per-Click (PPC) Advertising

Generate brand awareness, leads, and increased sales with smart PPC advertising that helps your search rankings rise. FSM offers Google Ads management services, Google Ad Grants management for nonprofits, Microsoft ads management, and more to help you find and engage your target audience.

Social Media Ads

Our strategists help you reach a bigger audience, pinpoint your target demographics, and connect to loyal and passionate audiences on their favorite social media platforms such as Meta, Facebook, Instagram, LinkedIn, and more.

Organic Social Media

Our strategy takes shape in a thoughtful post cadence and leverages valuable, engaging stories to grow your brand, retain customers and recruit new community members. Finally have a social media presence on LinkedIn, Facebook and Instagram that your audience will actually engage with.

Technical SEO

We improve your website’s performance so that it’s faster, easier to use on mobile, and more accessible to people with visual disabilities — which boosts your visibility in search results!

Content SEO

Having a strategic content strategy on your website provides relevant and useful information that answers the questions your audience is asking, positioning you as a thought leader in your industry.

On-Page SEO

FSM implements on-page SEO to boost organic growth by optimizing existing content. We identify ideal keywords and phrases for key pages and adjusts metadata and content for effective search-engine indexing.

Reporting

In our monthly reports, we analyze which tactics are working and which aren’t. Together, we adjust your strategies to achieve the best marketing results to ensure we are providing valuable results month after month.

Email Marketing

Use email journeys to steadily nurture your audience toward a lead or conversion. Stay top-of-mind by consistently showing your value and providing clear next steps.

Newsletters

Regularly stay in touch with your audience by sending useful and informative content regarding your brand, your current initiatives, and industry-leading knowledge at consistent intervals.

Meet Your Digital Marketing Experts

“Every time you open your phone, digital marketing is at work. That’s why we focus on strategies that put your business in front of the right people at the right time. Our team is passionate about helping you reach your goals with results you can actually measure.”

Julie Breidenbach

Digital Marketing Manager
  • Caitlyn Gow

    Caitlyn Gow

    Digital Content Strategist
  • Erica Sams

    Erica Sams

    Digital Marketing Strategist
  • Megan Szczepanski

    Megan Szczepanski

    Senior Digital Marketing Specialist

Book a Free Consultation

Ready to Partner with FSM?

We’ll explore your goals, uncover key opportunities, and design a marketing strategy that drives meaningful results.

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Frequently Asked Questions

Find answers to some of the most common questions we hear from businesses looking for the right digital marketing partner.

Does FSM offer local SEO optimization services?

Yes! Full Spectrum Marketing (FSM) provides comprehensive Local SEO optimization for organizations that depend on regional visibility, local customers, or service-area–based growth. Local search is especially important for professional services, manufacturers, healthcare providers, nonprofits, schools, municipalities, and multi-location organizations that need to appear prominently in Google Search and Google Maps.

As part of our Local SEO services, FSM typically implements:

  • Google Business Profile Optimization to improve visibility in map packs and local finder results
  • On-Page Local SEO using region-specific keywords, “near me” optimization, and locally relevant content
  • AI-SEO strategies using geographic prompts to increase visibility in AI-driven search tools, including Google’s AI Overviews
  • Schema Markup (LocalBusiness, Organization, FAQPage) to strengthen local search signals
  • Citation Cleanup & Listing Management to maintain consistency across local directories
  • Review Generation & Reputation Management to increase the volume and quality of Google reviews

To support these efforts, FSM uses tools such as:

  • Birdeye
  • Ubersuggest
  • DashThis
  • Google Business Profile Manager

FSM tracks all Local SEO activity through a custom reporting dashboard, measuring improvements in map-pack rankings, keyword performance, traffic, and overall visibility across Google Search and Google Maps. Results are reviewed during your monthly strategy meeting so you always understand what’s improving and where additional opportunities exist.

As an example of our effectiveness, FSM helped one client improve their average Google Business ranking from 8.8 across local grids to 1.1 in all 49 targeted geographic regions in just six months—an effort completed right here in Akron, Ohio, though our Local SEO services are effective in any market nationwide.

Whether your goal is to increase foot traffic, outrank local competitors, expand into new regional markets, or generate more qualified leads, FSM delivers the local search strategy, execution, and ongoing optimization needed to achieve measurable, lasting results.

Does Full Spectrum Marketing provide marketing services for social media advertising?

Absolutely! Full Spectrum Marketing (FSM) is a full-service marketing agency based in Akron, Ohio, providing both paid and organic social media marketing services for organizations across the U.S. and beyond.

FSM handles both paid social media advertising and organic social media services.

Paid Social Media Advertising
FSM manages the full campaign setup, targeting, creative & design, optimization and reporting.

Organic Social Media Management
FSM builds content strategy, copy & creative production, scheduling and community engagement so you get a fully integrated presence.

Some of the platforms we specialize in:

  • Meta – Facebook
  • Meta – Instagram
  • LinkedIn
  • Pinterest
  • X (Twitter)
  • YouTube
  • TikTok

If you’re looking for a partner to take your social media presence to the next level, Contact FSM today and schedule a free consultation and see how we can help you grow.

Does FSM provide Google Ads management and other digital advertising services?

Yes! As a certified Google Partner, Full Spectrum Marketing specializes in Google Ads across Search, Display, YouTube, and Performance Max campaigns—ensuring your ads reach high-intent audiences while maximizing ROI. FSM will analyze the opportunities and set up your ad campaigns, then provide regular, ongoing optimizations of your ads with multiple touchpoints every month to ensure your campaigns, ad groups, and ads are consistently monitored, improved, and kept within your strict budgeting guidelines.

Google Ads is a sophisticated system that learns more about your business and campaign as it tracks conversions. With FSM’s guidance and oversight, the algorithm steadily improves over time to deliver stronger and more efficient results.

We track performance through visual data dashboards and report back to our clients in monthly strategy meetings to review progress, share insights, and plan next steps to ensure we consistently meet your goals.

Some of the types of organizations we execute Google Ads for include:

  • Professional services businesses
  • Nonprofit organizations (including Google Ad Grants)
  • Manufacturers
  • Rubber and polymer sciences companies
  • Municipalities and city governments

FSM has successfully provided Google Ads services for over 10 years, managing campaigns with advertising spends as high as $220,000 per month. We’re no strangers to high-spend, high-performing campaigns.

Contact us to see how we can help you generate more opportunities for your organization through online advertising with Google.