by Full Spectrum Marketing | Jan 19, 2017 | Business
Ferrari. What do you think about when you hear that name? The name conjures beautiful images to mind, right? The first few things I think of are the color red, the prancing horse, that sound, and decades of Formula One racing success. But, there’s another reality,...
by Full Spectrum Marketing | Jan 13, 2017 | Professional
I often joke that the difference between being an amateur and being a professional is that professionals have success on purpose. Okay, I’m only half joking. The truth is, everyone has a job. For some people, the ambition ends there. But, professionals take pride in...
by Full Spectrum Marketing | Jan 5, 2017 | Marketing
Woohoo, it’s 2017! We made it through 2016! Have you made your resolution(s) yet? Have you dusted off the treadmill? (I’m recovering from back surgery at the moment… so that’s my excuse!) Making a resolution is a healthy way to challenge ourselves into improvement as...
by Full Spectrum Marketing | Dec 30, 2016 | Marketing
Sure seems like this year flew by, didn’t it? We have covered a lot of territory this year in On Marketing. As we enter the final couple of weeks in 2016, let’s shift our focus more on the future and plan our efforts for 2017. Because I’m a student of marketing and...
by Full Spectrum Marketing | Dec 7, 2016 | Customer Service
How was your Black Friday shopping experience? Being the marketing nerd that I am, I can’t resist the urge to visit a few stores on Black Friday. The experience in each store varies widely, and often in interesting ways. You can learn a lot about a business, its...
by Full Spectrum Marketing | Nov 30, 2016 | Website
Today is the final piece in a series where we have explored website building from a variety of useful angles. First we examined how we should set and enforce our expectations of a website. Then we explored the common traits that all effective websites have before...
by Full Spectrum Marketing | Nov 23, 2016 | Website
We have discussed a lot of information about websites lately. That’s on purpose. Websites, in general, have a long way to go to better and more effectively tell the story of a business and enable its growth. Last week we focused on the quality and volume of content...
by Full Spectrum Marketing | Nov 16, 2016 | Website
If you want a persuasive and effective website that is easily found online, you need a lot of pages of content that are well optimized for search engines. The content must also be readable and convincing to humans. Search engine rules are constantly changing, and...
by Full Spectrum Marketing | Nov 9, 2016 | Website
Last week we talked about the basics of a quality website. Today we confront a fundamental truth about all websites that often goes missed. Your website is the essential marketing material for your business. We usually don’t think about our website that way, though....
by Full Spectrum Marketing | Nov 3, 2016 | Website
Today’s column is the first in a series I’m doing specifically on websites. Why websites? Despite the fact that technology is advancing rapidly, the website remains the single most important marketing material you have. If your website stinks – meaning it doesn’t tell...
