by Full Spectrum Marketing | Mar 27, 2020 | Advertising, Communications, content strategy, Marketing, Professional, Strategy
Over the last 2 weeks a lot has changed. As a marketing communications pro, you are likely asking yourselves some new questions… What does my target audience care about these days? Do they have new priorities? Does the problem my business solves for them maintain a...
by Full Spectrum Marketing | Apr 13, 2017 | Marketing
We have all heard the term “sales funnel.” A bunch of us have heard of a “marketing funnel.” Few see them as different and equally valuable. Almost no business tracks them and analyzes them. Why is it that so many business people – smart ones, too – talk about...
by Full Spectrum Marketing | Mar 1, 2017 | Marketing, SEO
We cover a lot of ground in On Marketing. An area we have underserved a bit over the past few months is search. Especially organic search. It would be wrong to assume that we haven’t covered that because search is increasingly irrelevant. It’s not. In fact, recent...
by Full Spectrum Marketing | Jan 5, 2017 | Marketing
Woohoo, it’s 2017! We made it through 2016! Have you made your resolution(s) yet? Have you dusted off the treadmill? (I’m recovering from back surgery at the moment… so that’s my excuse!) Making a resolution is a healthy way to challenge ourselves into improvement as...
by Full Spectrum Marketing | Dec 30, 2016 | Marketing
Sure seems like this year flew by, didn’t it? We have covered a lot of territory this year in On Marketing. As we enter the final couple of weeks in 2016, let’s shift our focus more on the future and plan our efforts for 2017. Because I’m a student of marketing and...
by Full Spectrum Marketing | Dec 30, 2016 | Marketing
One of the reasons I love the holidays so much is that I take some time to think. Everything slows down. Everyone is usually a bit kinder. That’s the way I articulate “the magic” of the holidays. It’s a bit idealistic. But if you look for it you’ll see it, too. It is...
by Full Spectrum Marketing | Oct 20, 2016 | Marketing
If you see your marketing as an expense, it’s just a line item on your budget. That’s about it. You know you need to do marketing, so you pay for some. It’s not a daily thought, it’s not something you check up on a lot, it’s just something that gets done. A task to...
by Full Spectrum Marketing | Oct 12, 2016 | Brand, Marketing
With so many highly measurable digital marketing tools and fancy mobile marketing programs and data-based marketing models it’s pretty easy to forget about the old standby marketing methods. For example, when was the last time you considered the value of...
by Full Spectrum Marketing | Sep 7, 2016 | Audience, Marketing
A recent study published by the Pew Research Center reported that the number of Americans who read a physical book in the past year is 65 percent. That number is largely unchanged from the last time this study was conducted four years ago. Perhaps more surprisingly,...
by Full Spectrum Marketing | Aug 10, 2016 | Marketing
I love what I do for a living. Part of my job-joy comes from the range of marketing and communications challenges I encounter. While I enjoy global brands and projects, I also enjoy the unique challenges of local, grassroots marketing efforts. Let’s take some time...
