by Josh Gordon | Apr 13, 2017 | Marketing
We have all heard the term “sales funnel.” A bunch of us have heard of a “marketing funnel.” Few see them as different and equally valuable. Almost no business tracks them and analyzes them. Why is it that so many business people – smart ones, too – talk about... 
by Josh Gordon | Mar 1, 2017 | Marketing, SEO
We cover a lot of ground in On Marketing. An area we have underserved a bit over the past few months is search. Especially organic search. It would be wrong to assume that we haven’t covered that because search is increasingly irrelevant. It’s not. In fact, recent... 
by Josh Gordon | Jan 5, 2017 | Marketing
Woohoo, it’s 2017! We made it through 2016! Have you made your resolution(s) yet? Have you dusted off the treadmill? (I’m recovering from back surgery at the moment… so that’s my excuse!) Making a resolution is a healthy way to challenge ourselves into improvement as... 
by Josh Gordon | Dec 30, 2016 | Marketing
Sure seems like this year flew by, didn’t it? We have covered a lot of territory this year in On Marketing. As we enter the final couple of weeks in 2016, let’s shift our focus more on the future and plan our efforts for 2017. Because I’m a student of marketing and... 
by Josh Gordon | Dec 30, 2016 | Marketing
One of the reasons I love the holidays so much is that I take some time to think. Everything slows down. Everyone is usually a bit kinder. That’s the way I articulate “the magic” of the holidays. It’s a bit idealistic. But if you look for it you’ll see it, too. It is... 
by Josh Gordon | Oct 20, 2016 | Marketing
If you see your marketing as an expense, it’s just a line item on your budget. That’s about it. You know you need to do marketing, so you pay for some. It’s not a daily thought, it’s not something you check up on a lot, it’s just something that gets done. A task to... 
by Josh Gordon | Oct 12, 2016 | Brand, Marketing
With so many highly measurable digital marketing tools and fancy mobile marketing programs and data-based marketing models it’s pretty easy to forget about the old standby marketing methods. For example, when was the last time you considered the value of... 
by Josh Gordon | Sep 7, 2016 | Audience, Marketing
A recent study published by the Pew Research Center reported that the number of Americans who read a physical book in the past year is 65 percent. That number is largely unchanged from the last time this study was conducted four years ago. Perhaps more surprisingly,... 
by Josh Gordon | Aug 10, 2016 | Marketing
I love what I do for a living. Part of my job-joy comes from the range of marketing and communications challenges I encounter. While I enjoy global brands and projects, I also enjoy the unique challenges of local, grassroots marketing efforts. Let’s take some time... 
by Josh Gordon | Aug 3, 2016 | Marketing
In all of the media hubbub of the Democratic and Republican Conventions it’s easy to forget what is actually the largest media event on the globe this year – the 2016 Rio Olympics. As a person who loves competitive sports, I definitely enjoy the Olympics. I enjoy them...