Over the last 2 weeks a lot has changed. As a marketing communications pro, you are likely asking yourselves some new questions… What does my target audience care about these days? Do they have new priorities? Does the problem my business solves for them maintain a...
Have you ever seen those dudes walking around with massive arm muscles and skinny legs? They work out hardcore, but they skip leg day. The same thing happens in business. There is an old business concept that I apply to every piece of business I work on. It goes like...
