from ourteam
Marketing In Uncertain Times
Over the last 2 weeks a lot has changed. As a marketing communications pro, you are likely asking yourselves some new questions… What does my target audience care about...
How to Build Your Sales and Marketing Funnel
We have all heard the term “sales funnel.” A bunch of us have heard of a “marketing funnel.” Few see them as different and equally valuable. Almost no business tracks them...
Can Your Business Use Content to Compete?
During the week of February 6, 2017, Huffington Post – one of the most successful online-first publications in our still short history of the Internet – posted content on 10...
Are Big Marketers REALLY Pulling Out of Digital Advertising?
“Digital advertising sucks.” This is the mantra shouted by many top advertisers over the past year. First it was Procter & Gamble last year. You know, that company that...
Gearing to Shake Things Up? Take a Lesson from Cadillac
In 2013 Cadillac sold 182,543 cars. That’s 15,211 cars per month, and 507 per day. That seems like a lot. And, in many ways, it is. In fact, those numbers sound like a...
Don’t Skip Strategy Day – Why Search AND Social Are Essential Together
Have you ever seen those dudes walking around with massive arm muscles and skinny legs? They work out hardcore, but they skip leg day. The same thing happens in business....
Don’t Forget To Get The Basics Right
Too often we get mired into the weeds of our businesses. I like to say that we get too busy working IN the business to work ON the business. On Marketing is guilty of this,...
3 Search Marketing Tips for 2017 You Should Use Right Now
We cover a lot of ground in On Marketing. An area we have underserved a bit over the past few months is search. Especially organic search. It would be wrong to assume that...
How and When To Schedule your Social Media Content
Let’s talk scheduling and social media. In my line of work, I see all kinds of different approaches to scheduling social media content. Here are the two most common styles...
Why Facebook’s Audience Insights Matters For All Marketing
One of my jobs in writing this column is to pass on cool marketing tools to you all. Buckle up, because today we are discussing one of the most interesting and useful...
Super Bowl Ad Review – Cultural Moments And Building Brands
I like football. But I love advertising. So, when it comes to the Super Bowl, I actually do prefer watching the ads to the game. I found this out about myself years ago,...
Warren Buffett Washes Down Cheetos with Cherry Coke
I recently had the distinct pleasure of seeing Warren Buffett speak at an event. The books and articles written about him elevate him to nearly superhuman abilities. Some...
Quit Dismissing the Value of Conventions
Limited budgets force tough decisions sometimes. Consider the issue of attending a trade show or convention. Trade shows cost a lot. You have the hotel, the show ticket...
Becoming the Best Can’t Be Cheap or Easy
Ferrari. What do you think about when you hear that name? The name conjures beautiful images to mind, right? The first few things I think of are the color red, the prancing...
5 Essential Habits of a Professional
I often joke that the difference between being an amateur and being a professional is that professionals have success on purpose. Okay, I’m only half joking. The truth is,...
Time for a New Business Resolution
Woohoo, it’s 2017! We made it through 2016! Have you made your resolution(s) yet? Have you dusted off the treadmill? (I’m recovering from back surgery at the moment… so...
5 Essential 2017 Marketing Predictions
Sure seems like this year flew by, didn’t it? We have covered a lot of territory this year in On Marketing. As we enter the final couple of weeks in 2016, let’s shift our...
A Holiday Challenge That Will Transform Your Business
One of the reasons I love the holidays so much is that I take some time to think. Everything slows down. Everyone is usually a bit kinder. That’s the way I articulate “the...
How To Recognize Good Customer Service
It may not surprise you that I like to read. In fact, I have more desire to read than I have time to read. My reading list is long, and ever growing. I am fortunate to have...
Black Friday Lessons for Every Business
How was your Black Friday shopping experience? Being the marketing nerd that I am, I can’t resist the urge to visit a few stores on Black Friday. The experience in each...
Brain Science and Effective Websites
Today is the final piece in a series where we have explored website building from a variety of useful angles. First we examined how we should set and enforce our...