Should We Use Fear In Our Marketing?

Should We Use Fear In Our Marketing?

While there are many great debates in how to execute marketing messaging, today I challenge us to consider the use of fear in marketing. Fear is a frequent trigger in all types of marketing messages and advertising. Usage of fear in communications is designed to do...
Why Bother With Video, It Seems Complicated

Why Bother With Video, It Seems Complicated

Of all marketing tactics available to marketers, video is the most impressive, tantalizing, and intimidating. I have a colleague who assesses the marketer’s viewpoint on what makes a quality video with this delightful and convicting analogy – everyone wants Tom Hanks,...
How Do People Communicate and Consume Information?

How Do People Communicate and Consume Information?

Communications is separated into two parts – how we send information and how we consume information. I write a lot in this space about how we send communication. That’s a big part of what marketing is. I don’t, however, spend a whole lot of time on how we consume...
A Quick Way To Define Your Competition

A Quick Way To Define Your Competition

Time for a strategic conversation. The day-to-day world of your business keeps you incredibly busy, mostly working on managing details and maintaining progress. Or, if you’re like 100 percent of other businesses in the universe, putting out fires. Getting the time to...
The Scientific Reasons Yolo Marketing Doesn’t Work

The Scientific Reasons Yolo Marketing Doesn’t Work

“If I had more time, I would have written a shorter letter.” – Blaise Pascal in Letter XVI, 4 December 1656 Pascal was a 17th Century French mathematician, physicist, inventor, writer, and philosopher – how is that for a job description? He did so much writing that he...
Make Facebook Work For Your Business

Make Facebook Work For Your Business

When marketing types discuss social media, they mostly mean Facebook marketing. Why? It’s simple. A mere 1.038 Billion people use Facebook everyday across the globe. Yea. Billion. With a B. Daily. If you are in marketing or communications, your job has two parts. Part...