by Josh Gordon | Mar 22, 2017 | Brand
In 2013 Cadillac sold 182,543 cars. That’s 15,211 cars per month, and 507 per day. That seems like a lot. And, in many ways, it is. In fact, those numbers sound like a healthy company. At an average price of $62,352.50, that’s $11.3 billion (with a “B”). Which is... 
by Josh Gordon | Oct 26, 2016 | Brand
You love your team. You love your products. Your customers have great things to say about you. But, it’s been almost a decade since the company has experienced meaningful growth. What gives? For this ailment, a prescription of industry leadership is usually best. But,... 
by Josh Gordon | Oct 12, 2016 | Brand, Marketing
With so many highly measurable digital marketing tools and fancy mobile marketing programs and data-based marketing models it’s pretty easy to forget about the old standby marketing methods. For example, when was the last time you considered the value of... 
by Josh Gordon | Sep 21, 2016 | Brand
Well, this is ambitious. Is it possible to effectively articulate the importance of knowing how to position your company in the market in just a few hundred words? Nope. So why am I writing this column on the subject of positioning your business? Because a well... 
by Josh Gordon | May 12, 2016 | Brand, Marketing
To date, this column has focused a great deal on the function of marketing, rather than the form. For example, discussions of where people seek information, how search marketing is changing, the ways that Facebook adds a useful dimension to your marketing, and more.... 
by Josh Gordon | Feb 16, 2016 | Brand, Marketing
Just ad space for the Super Bowl this year cost five million bucks for 30 seconds. That doesn’t include agency fees, celebrity cameo fees, production costs, etc. for creating the content. All in, it’s nearly ten million bucks. Why on earth would a company consider...