In 2013 Cadillac sold 182,543 cars. That’s 15,211 cars per month, and 507 per day. That seems like a lot. And, in many ways, it is. In fact, those numbers sound like a healthy company. At an average price of $62,352.50, that’s $11.3 billion (with a “B”). Which is...
You love your team. You love your products. Your customers have great things to say about you. But, it’s been almost a decade since the company has experienced meaningful growth. What gives? For this ailment, a prescription of industry leadership is usually best. But,...
With so many highly measurable digital marketing tools and fancy mobile marketing programs and data-based marketing models it’s pretty easy to forget about the old standby marketing methods. For example, when was the last time you considered the value of...
Well, this is ambitious. Is it possible to effectively articulate the importance of knowing how to position your company in the market in just a few hundred words? Nope. So why am I writing this column on the subject of positioning your business? Because a well...
To date, this column has focused a great deal on the function of marketing, rather than the form. For example, discussions of where people seek information, how search marketing is changing, the ways that Facebook adds a useful dimension to your marketing, and more....
Just ad space for the Super Bowl this year cost five million bucks for 30 seconds. That doesn’t include agency fees, celebrity cameo fees, production costs, etc. for creating the content. All in, it’s nearly ten million bucks. Why on earth would a company consider...
