Laura Schweitzer bio photo

Laura Schweitzer

Director of Design & UX
“Great design puts people at the center, tells an impactful story, and solves real challenges for our clients. It's truly a privilege to help unlock all of the possibilities that a great visual identity can provide for an organization.”

About Laura

Laura Schweitzer is Director of Design & User Experience (UX) at Full Spectrum Marketing (FSM). Laura leverages extensive experience in graphic, web, and UX design to create engaging websites, assets, and user workflows. She leads our Design Team in developing branding strategies to build unique, memorable identities that boost our clients’ online presences.

Laura joined FSM as a Web Designer in 2020, and her passion for creating usable, accessible designs has played a critical role in shaping our processes. She holds a BS in Visual Communication Technology from Bowling Green State University.

Get to Know Laura

What drove you to specialize in both design and UX?

I’ve always gravitated toward design, and I also really like helping people feel seen and understood, so combining design and UX sort of happened naturally. I like thinking holistically about how I can help people find information they need and make websites easy and enjoyable to navigate.

What do you wish more people knew about design/UX?

A lot of people think that designs are just meant to look pretty, but there’s also a lot of functionality considerations that are easily overlooked. Designers can do way more than people might think. And when you combine that with UX, you have to think both creatively and critically and think about how everything will come together to help users.

Do you have any standout projects from over the years?

There are a lot, but it’s always the next project that I’m the most excited about. Working on a new site and being able to create something new for a client is just such an amazing and inspiring experience.

Now for the most important question: You and Caleb both have Corgis, and you’re both involved in web and design. Is there a correlation between Corgi parents and web/design people?

Corgis are very aesthetically pleasing dogs! Even though they have weird proportions. I don’t think it’s entirely unrelated that we both happen to have Corgis…

Quick Stats

10+

Years of Experience

175+

Websites Designed

Fun Fact

Laura’s dog, Andi, has her own Instagram!

Read More from Laura

Projects Laura Contributed To

  1. Everhard Products, Inc.

    Design, Digital, Story, Web

  2. Summit IT Solutions

    AI SEO, Design, Digital, Story, Web

Frequently Asked Questions

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