Erica Sams is a Digital Marketing Strategist at Full Spectrum Marketing (FSM), where her curiosity and love of problem-solving drive her to dig deep into the technical side of how websites perform.
Erica holds two Bachelor’s degrees from the University of Akron, one in Marketing and one in Accounting, a combination that gives her a unique ability to bridge the analytical and creative sides of digital marketing. That dual background shows up in how she approaches her work: she’s just as comfortable digging into keyword research and competitive analysis as she is interpreting data to make a clear business case for a strategy.
She joined FSM in 2022 as a Digital Marketing Specialist before being promoted to Digital Marketing Strategist in 2024, taking on greater ownership of client-facing reporting, technical SEO audits, and site performance analysis. Along the way, she’s worked hands-on identifying site issues and turning them into measurable improvements for clients.
Erica taught herself technical SEO largely through independent research, and later added a front-end development certificate to sharpen her understanding of how sites are built. She’s motivated by the instant gratification of fixing a site issue and improving user experience, and by the deeper “behind the scenes” question of why something works the way it does, whether that’s how a website functions or why an ad shows up when it does.
