by Full Spectrum Marketing | Aug 31, 2016 | Customer Service
Have you ever heard of something called “Parkinson’s Law?” If so, we are going to discuss how it relates to modern customer service. If you aren’t familiar with Parkinson’s Law, it helps us understand the interplay between the effort a task takes and the time a task...
by Full Spectrum Marketing | Aug 17, 2016 | SEO
“I’ve told you a million times never to exaggerate.” That’s one of my favorite examples of hyperbole. If I had a nickel for every time I’ve used that phrase I’d have more than a few nickels. If I earned nickels for every time I’ve been asked, “why does search...
by Full Spectrum Marketing | Aug 10, 2016 | Marketing
I love what I do for a living. Part of my job-joy comes from the range of marketing and communications challenges I encounter. While I enjoy global brands and projects, I also enjoy the unique challenges of local, grassroots marketing efforts. Let’s take some time...
by Full Spectrum Marketing | Jul 27, 2016 | Technology
Everyone is nuts for Pokémon Go right now. What began as a joint project for Niantic Labs (a Google company that also has many of the folks who designed Google Maps) and Nintendo has turned into a smash hit that people and company executives both love. For anyone not...
by Full Spectrum Marketing | Jul 13, 2016 | Social Media
One of the trickier elements of being a communications professional these days is dealing with constant change in our channels of communications. When changes are made to Google’s algorithm, or the technology for building a website, we have to take note and adjust on...
by Full Spectrum Marketing | Jul 6, 2016 | Marketing
While there are many great debates in how to execute marketing messaging, today I challenge us to consider the use of fear in marketing. Fear is a frequent trigger in all types of marketing messages and advertising. Usage of fear in communications is designed to do...
by Full Spectrum Marketing | Jun 15, 2016 | Internet Trends
In the world of Internet and venture capitalism, few names magnetize respect the way that Mary Meeker’s does. Meeker joined the prestigious venture capital firm Kleiner, Perkins, Caufield, Byers (KPCB) around Christmas of 2010, where she works today. She began her...
by Full Spectrum Marketing | Feb 3, 2016 | Marketing
If forced to choose a single common trait amongst marketing people, it is the inclination to overcomplicate everything. While some nuances of marketing are justifiably complex, much of the important stuff is not. Yet, the instinct for complexity extends to all aspects...
